Community and Social Coordinator

Summary

#1 Cochran is seeking a creative social media professional to amplify its automotive brand, promote its stores, and grow its online communities. The Community and Social Coordinator will create and distribute content, implement social media strategies, analyze performance, engage audiences, coordinate local events, and maintain accurate store information across social channels and Google Business Profiles.

Responsibilities

• Create fresh, original and engaging content for multiple social media platforms, including Facebook, Instagram, TikTok, and others
• Develop and implement social media strategies to enhance brand awareness, drive engagement and increase traffic to our websites and showrooms
• Maintain a comprehensive content calendar to ensure consistent postings, timely content delivery and alignment with our broader marketing campaigns and promotions
• Work closely with store teams tobrainstorm ideas and develop high-quality content
• Analyze social media performance and competitive data, providing monthly reports, insights and recommendations to optimize our efforts
• Actively engage with our online communities, responding promptly and courteously to comments, questions, tags or concerns
• Employ social listening techniques to report the pulse of important conversations
• Coordinate and attend community and store events to foster relationships and capture visuals
• Manage content distribution for our multiple Google Business Profiles
• Ensure all store information is up to date and accurate across all social channels and GBPs
• Research trends, market conditions, consumer behavior and industry news to incorporate into strategies
• Identify and build relationships with relevant local influencers and organizations
• Ensure all content is compliant with brand voice, manufacturer and legal considerations

Skills

• Bachelor's degree in marketing communications, advertising, PR or similar
• Minimum of two years of social media experience with demonstrated success in driving engagement and followers
• Ability to multitask and manage multiple stores and social channels simultaneously
• Excellent creative writing skills with a keen eye for design
• Effective time management and meticulous attention to detail
• Superior organization and planning skills to keep content calendar active while maintaining necessary compliance
• Self-starter with a positive attitude, healthy sense of urgency and superior work ethic
• Exceptional camera skills and ability to create eye-catching, on-brand visuals and videos
• Strong knowledge of photo and video editing software or apps
• Proficient in using social media management and analytics tools
• Automotive and/or advertising copywriting experience is a huge plus

Qualifications

Must Haves

• Bachelor's degree in marketing communications, advertising, PR or similar
• Minimum of two years of social media experience with demonstrated success in driving engagement and followers
• Ability to multitask and manage multiple stores and social channels simultaneously
• Excellent creative writing skills with a keen eye for design
• Effective time management and meticulous attention to detail
• Superior organization and planning skills to keep content calendar active while maintaining necessary compliance
• Self-starter with a positive attitude, healthy sense of urgency and superior work ethic
• Exceptional camera skills and ability to create eye-catching, on-brand visuals and videos
• Strong knowledge of photo and video editing software or apps
• Proficient in using social media management and analytics tools

Nice to Haves

• Automotive and/or advertising copywriting experience is a huge plus

Benefits

• Full complement of health insurance benefits
• Paid Time Off in first year of employment (12, 16, 20 days annually)
• Paid holidays and community service day
• 401(k) with company match
• Paid parental leave