Data Science and Advanced Analytics Intern

Summary

AARP is the nation's largest nonprofit organization dedicated to empowering people 50 and older. The Data Science & Advanced Analytics team is seeking an intern to support AI-driven personalization and analytics initiatives across digital channels.

Responsibilities

• Support ongoing improvements to Data Science-owned AI/ML and agentic personalization capabilities
• Review personalized content recommendations and engagement trends
• Evaluate content relevance, freshness, tone, and audience alignment
• Analyze web, app, and email engagement patterns and analytics
• Support experimentation and optimization initiatives
• Provide structured qualitative feedback to support AI-assisted decisioning
• Assist with summaries, presentations, analytics reviews, and insight documentation

Skills

• Currently pursuing an undergraduate or graduate degree in Media & Marketing Analytics, Audience Strategy, Digital Media, Integrated Marketing Communications, Business Analytics, Consumer Strategy, Marketing, Communications, or a related field
• Strong interest in digital experiences, consumer engagement, personalization, and emerging AI technologies
• Ability to think analytically, synthesize insights, and communicate findings clearly to both technical and non-technical audiences
• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise
• Exposure to digital publishing, content marketing, audience development, or marketing analytics
• Familiarity with audience engagement metrics, reporting, dashboards, or performance measurement
• Interest in personalization, AI/ML, experimentation, recommendation systems, or emerging agentic AI applications
• Experience creating presentations, reports, content analyses, or research summaries
• Comfort working with both quantitative and qualitative information to identify patterns, opportunities, and insights
• Curiosity about how data, content, and technology can work together to improve customer experiences and business outcomes

Qualifications

Must Haves

• Currently pursuing an undergraduate or graduate degree in Media & Marketing Analytics, Audience Strategy, Digital Media, Integrated Marketing Communications, Business Analytics, Consumer Strategy, Marketing, Communications, or a related field
• Strong interest in digital experiences, consumer engagement, personalization, and emerging AI technologies
• Ability to think analytically, synthesize insights, and communicate findings clearly to both technical and non-technical audiences
• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Nice to Haves

• Exposure to digital publishing, content marketing, audience development, or marketing analytics
• Familiarity with audience engagement metrics, reporting, dashboards, or performance measurement
• Interest in personalization, AI/ML, experimentation, recommendation systems, or emerging agentic AI applications
• Experience creating presentations, reports, content analyses, or research summaries
• Comfort working with both quantitative and qualitative information to identify patterns, opportunities, and insights
• Curiosity about how data, content, and technology can work together to improve customer experiences and business outcomes

Benefits

• Hybrid Work Environment: AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.