Integrated Marketing Manager (Remote)

Summary

Alliance Animal Health is a veterinary service organization providing business solutions to veterinary practices across the United States. The Integrated Marketing Manager will lead multichannel campaign execution, manage the website program, and support growth initiatives across the hospital network.

Responsibilities

• Lead integrated campaigns from planning through launch, bringing together creative, messaging, audiences, channels, and measurement
• Partner across Performance, Creative, Regional Marketing, and other teams to ensure campaigns reach the right audiences through the right mix of email, paid media, web, social, and traditional channels
• Manage campaign calendars, timelines, and dependencies to keep initiatives moving and teams aligned
• Build scalable campaign processes that help bring effective marketing to market more efficiently across our hospital network
• Lead the ongoing management of our website program, ensuring hospital websites stay accurate, current, and aligned with marketing and business needs
• Manage website updates and edit requests, coordinating content, creative, functionality, and internal or external partners to keep work moving efficiently
• Own the website launch process for new hospitals, from content development through site build, review, QA, and go-lives
• Lead projects that improve and scale the website program, including processes, templates, functionality, user experience, and overall site performance
• Build and manage campaign landing pages and other digital experiences, applying SEO, user experience, and conversion best practices to support organic and paid media programs
• Support key growth initiatives including new-client acquisition, wellness program launches and expansion, promotional programs, email campaigns, and other marketing priorities
• Review campaigns before launch to ensure creative, messaging, audiences, offers, links, landing pages, and tracking are accurate and working as intended
• Troubleshoot challenges, identify opportunities to improve the client experience, and help make future campaigns even stronger
• Build strong relationships across teams and help connect people, priorities, and channels around shared goals
• Communicate clearly about campaign progress, timelines, priorities, and potential roadblocks
• Bring a positive, solutions-oriented approach to new opportunities and evolving business needs

Skills

• * 4+ years of experience in integrated marketing, digital marketing, campaign management, growth marketing, or related field
• * Experience managing multi-channel marketing campaigns from planning through launch and measurement
• * Hands-on experience with websites, landing pages, or content management systems
• * Strong project management and organizational skills with the ability to keep multiple projects moving at once
• * Strong attention to detail and for creating clear, consistent client experiences
• * Comfortable using data and campaign results to make decisions and improve future work
• * Strong written and verbal communication skills
• * Collaborative, proactive, and excited to work in a fast-moving environment where priorities can evolve
• * Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• * Experience in multi-location, healthcare, veterinary, or a similar environment
• * Experience supporting marketing across multiple brands, locations, or markets
• * Experience with CMS platforms and building conversion-focused landing pages and websites
• * Familiarity with Google Analytics, Google Ads, Meta, Google Search Console, Google Business Profile, and marketing automation platforms
• * Familiarity with SEO, local search, AEO, A/B testing, or conversion optimization
• * Experience working with agencies, freelancers, developers, or other external partners

Qualifications

Must Haves

• * 4+ years of experience in integrated marketing, digital marketing, campaign management, growth marketing, or related field
• * Experience managing multi-channel marketing campaigns from planning through launch and measurement
• * Hands-on experience with websites, landing pages, or content management systems
• * Strong project management and organizational skills with the ability to keep multiple projects moving at once
• * Strong attention to detail and for creating clear, consistent client experiences
• * Comfortable using data and campaign results to make decisions and improve future work
• * Strong written and verbal communication skills
• * Collaborative, proactive, and excited to work in a fast-moving environment where priorities can evolve

Nice to Haves

• * Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• * Experience in multi-location, healthcare, veterinary, or a similar environment
• * Experience supporting marketing across multiple brands, locations, or markets
• * Experience with CMS platforms and building conversion-focused landing pages and websites
• * Familiarity with Google Analytics, Google Ads, Meta, Google Search Console, Google Business Profile, and marketing automation platforms
• * Familiarity with SEO, local search, AEO, A/B testing, or conversion optimization
• * Experience working with agencies, freelancers, developers, or other external partners

Benefits

• Remote work arrangement