Marketing Data Analyst (Remote)

Summary

Allied Global Marketing is a full-service entertainment, culture, and lifestyle-marketing agency serving diverse clients through strategic, data-driven campaigns. The Marketing Data Analyst will analyze digital media and marketing data, manage campaign tracking and data quality, build reporting dashboards, and provide actionable insights and recommendations to clients and internal teams.

Responsibilities

• Lead analytical innovations at the agency, must be comfortable staying ahead of the curve, presenting new ideas, and tying that to the work the agency does
• Handle ongoing (weekly/monthly) QA and data audit of media partner data and client data to identify discrepancies
• Lead tracking and manage various marketing campaigns and coordinate the appropriate course of action with the client team
• Lead regular client meetings to discuss technical issues/projects/QA/data integrity
• Create and maintain reporting dashboards and other automated systems
• Use tools and third-party ad serving technologies to analysis and report on client data
• Work closely with media and client team to deliver client reports, evaluate performance trends and identify areas for improving campaign performance
• Demonstrate a strong understanding of each client's campaign and look for opportunities to grow the account
• Assist with trouble shooting, directional guidance for placement and QA of website pixels from paid media partners

Skills

• Google Data Studio
• Big Query
• SQL (basic understanding)
• Excel and data spreadsheets
• A minimum of 3 years of data and analytics experience with experience in digital media campaign analysis
• Ability to pull actionable insights from and communicate to clients and/or client teams
• Strong qualitative and quantitative skills with ability to weave data into a compelling narrative
• Possess excellent written and verbal skills
• Comfortable working in a fast-paced, dynamic and ever-evolving environment
• Expertise in managing expectations against timelines and project delivery
• Familiarity with ad platforms like Google Ads, Google Campaign Manager, DV360, Facebook Ads, Twitter Ads, TikTok Ads and Snapchat Ads

Qualifications

Must Haves

• Google Data Studio
• Big Query
• SQL (basic understanding)
• excel and data spreadsheets
• A minimum of 3 years of data and analytics experience with experience in digital media campaign analysis
• Ability to pull actionable insights from and communicate to clients and/or client teams
• Strong qualitative and quantitative skills with ability to weave data into a compelling narrative
• Possess excellent written and verbal skills
• Comfortable working in a fast-paced, dynamic and ever-evolving environment
• Expertise in managing expectations against timelines and project delivery

Nice to Haves

• Familiarity with ad platforms like Google Ads, Google Campaign Manager, DV360, Facebook Ads, Twitter Ads, TikTok Ads and Snapchat Ads

Benefits

• Remote work arrangement