Digital Marketing Manager, International

Summary

The American Heart Association is a health organization focused on improving health and saving lives globally. The Digital Marketing Manager, International will lead global digital marketing initiatives supporting Emergency Cardiovascular Care, Stroke Education, and Quality Improvement programs. The role owns the HubSpot ecosystem, develops demand generation and sales enablement capabilities, and manages marketing, sales, lead management, reporting, and customer engagement processes across international markets.

Responsibilities

• Serve as the International team's subject matter expert for HubSpot Marketing Hub and Sales Hub
• Develop and execute email marketing campaigns, automation workflows, lead nurturing programs, landing pages, forms, audience segmentation, and reporting dashboards
• Design and optimize lead management processes, including lead scoring, lifecycle stages, routing, qualification, and handoff workflows between marketing and sales teams
• Build and maintain sales pipelines, deal stages, dashboards, reporting, and automation that improve visibility into revenue performance
• Ensure excellence in email deliverability, campaign tracking, CRM governance, compliance, user experience, and data integrity
• Create scalable marketing and sales processes that support international growth and operational efficiency
• Plan and execute integrated marketing campaigns for ECC courses, Stroke programs, International Quality Improvement initiatives, events, and product launches
• Partner with International Marketing team to develop digital strategies that drive awareness, engagement, leads, and revenue
• Manage marketing initiatives across multiple regions and international markets
• Develop dashboards and performance reports that provide actionable business insights
• Measure campaign effectiveness and recommend improvements based on data and market trends
• Establish attribution models and reporting frameworks that demonstrate marketing impact
• Develop end-to-end funnel reporting across marketing, lead generation, sales pipeline, and revenue outcomes

Skills

• * Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience
• * Three (3) years of digital marketing experience
• * Expert-level knowledge of HubSpot, including marketing automation, workflows, email marketing, segmentation, lead nurturing, lead scoring, CRM management, pipeline administration, sales automation, reporting, dashboards, and campaign management
• * Experience designing and optimizing lead lifecycle management and marketing-to-sales processes
• * Experience building sales dashboards, pipeline reporting, and revenue attribution models within HubSpot
• * Strong understanding of CRM administration, data governance, and system integrations
• * Proven success managing digital advertising, lead generation, and conversion optimization programs
• * Excellent project management, analytical, and communication skills
• * Ability to collaborate effectively across cultures, regions, and time zones
• * Ability to travel 10% local and overnight stay
• * Five (5) to Seven (7) years of digital marketing experience
• * HubSpot certifications
• * Healthcare, education, nonprofit, training, certification, or quality improvement marketing experience
• * Experience supporting marketing and sales teams through lead management, pipeline development, and revenue operations initiatives
• * Experience with Google Analytics, Google Tag Manager, CRM integrations, and marketing reporting tools

Qualifications

Must Haves

• * Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience
• * Three (3) years of digital marketing experience
• * Expert-level knowledge of HubSpot, including marketing automation, workflows, email marketing, segmentation, lead nurturing, lead scoring, CRM management, pipeline administration, sales automation, reporting, dashboards, and campaign management
• * Experience designing and optimizing lead lifecycle management and marketing-to-sales processes
• * Experience building sales dashboards, pipeline reporting, and revenue attribution models within HubSpot
• * Strong understanding of CRM administration, data governance, and system integrations
• * Proven success managing digital advertising, lead generation, and conversion optimization programs
• * Excellent project management, analytical, and communication skills
• * Ability to collaborate effectively across cultures, regions, and time zones
• * Ability to travel 10% local and overnight stay

Nice to Haves

• * Five (5) to Seven (7) years of digital marketing experience
• * HubSpot certifications
• * Healthcare, education, nonprofit, training, certification, or quality improvement marketing experience
• * Experience supporting marketing and sales teams through lead management, pipeline development, and revenue operations initiatives
• * Experience with Google Analytics, Google Tag Manager, CRM integrations, and marketing reporting tools

Benefits

• This position can be home-based.
• Access to Heart U, the Association’s award-winning corporate university.
• Additional training and support, locally.
• Annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Medical, dental, vision, disability, and life insurance.
• A robust retirement program that includes an employer match and automatic contribution.
• Employee assistance program.
• Employee wellness program.
• Telemedicine and medical consultation.
• Employee Resource Groups (ERG).
• Professional mentoring program, including mentor/mentee opportunities.
• Heart U, the Association’s national online university, with more than 100,000 resources.
• Paid Time Off (PTO) at a minimum of 16 days per year for new employees; the number of days will increase based on seniority level.
• 12 paid holidays off each year, including several days off at the end of the year.
• Tuition Assistance providing financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.