Marketing Analyst

Summary

Aristocrat Interactive is Aristocrat Leisure Limited’s regulated online Real Money Gaming business, providing content and technology solutions across iLottery, iGaming, and online sports betting. The Marketing Analyst will build, enhance, and maintain business intelligence platforms, develop reporting and analytical solutions, and provide actionable insights to support marketing, operations, and business strategy. The role will also gather requirements, analyze campaign and channel performance, and coordinate projects with internal teams and vendors.

Responsibilities

• Analyze complex datasets, extracted using SQL, to deliver actionable insights for the Lottery’s digital initiatives to drive good business decisions
• Analyze and benchmark performance across multiple channels and platforms, and provide recommendations for areas of future growth
• Analyze CRM bonus campaign performance and provide recommendations for the generation of new campaigns
• Perform industry monitoring and reporting to keep the management team well informed of interactive market trends and innovations
• Elicit analytical and reporting requirements from the Lottery and work with Product Owners to ensure the requirements are delivered
• Attend the Lottery meetings and internal meetings to stay informed of new requests, features, and improvement areas, and provide support when necessary
• Attend training and conferences as necessary to build knowledge and refine skills
• Coordinate projects or requirement elicitation between the Lottery and vendors, when assigned

Skills

• 3+ years of experience working within a Marketing Analytics/Business Analytics environment, with a focus on strategy, operations, and marketing data analysis
• Knowledge of SQL Server Reporting Services (SSRS) with writing complex SQL Queries
• Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.)
• Expertise in gathering and documenting internal and external client requirements
• Expertise in analyzing complex data sets and converting them into actionable insights, which drives business decisions
• Experience in ensuring data integrity and validating results, with high attention to detail and accuracy
• Experience with the Power BI reporting tools
• Capable of investigating, familiarizing, and mastering new data sets quickly
• Excellent written and verbal communication skills
• Strong problem-solving skills
• Motivated individual with technical-functional expertise who can collaborate with both business and technology teams
• Strong organizational and time management skills, with the ability to work independently
• Travel Expectations None
• Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship
• Bachelor's degree or equivalent experience with a focus in Business, Marketing, or Economics preferred
• Gaming analysis experience preferred but not required

Qualifications

Must Haves

• 3+ years of experience working within a Marketing Analytics/Business Analytics environment, with a focus on strategy, operations, and marketing data analysis
• Knowledge of SQL Server Reporting Services (SSRS) with writing complex SQL Queries
• Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.)
• Expertise in gathering and documenting internal and external client requirements
• Expertise in analyzing complex data sets and converting them into actionable insights, which drives business decisions
• Experience in ensuring data integrity and validating results, with high attention to detail and accuracy
• Experience with the Power BI reporting tools
• Capable of investigating, familiarizing, and mastering new data sets quickly
• Excellent written and verbal communication skills
• Strong problem-solving skills
• Motivated individual with technical-functional expertise who can collaborate with both business and technology teams
• Strong organizational and time management skills, with the ability to work independently
• Travel Expectations None
• Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship

Nice to Haves

• Bachelor's degree or equivalent experience with a focus in Business, Marketing, or Economics preferred
• Gaming analysis experience preferred but not required

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• A 401(k) plan with employer matching