Summary
Ayr Wellness is a leading U.S. multi-state cannabis operator with over 100 licensed retail locations. They are seeking a Brand Designer to support creative and launch needs across their brands, collaborating closely with the Brand Director to bring campaigns and product launches to life.
Responsibilities
- Create on-brand digital, retail, and social assets across multiple cannabis brands
- Translate established brand direction into customer-facing creative across print, digital, and in-store channels
- Produce retail and wholesale support materials including signage, displays, sell sheets, menu assets, promotional collateral, and budtender education materials
- Assist with in-store merchandising concepts and retail activations
- Support the development and rollout of new SKUs across multiple brands and markets
- Coordinate launch-related creative assets including packaging updates, retail collateral, wholesale materials, menu assets, and campaign support
- Stay aligned to product calendars and proactively identify upcoming creative and production needs
- Help manage timelines, revisions, approvals, and asset delivery across ongoing campaigns and product launches
- Partner closely with compliance, operations, sales, retail, and external vendors to support smooth product rollouts and marketing execution
- Maintain organized, accurate, and up-to-date customer-facing assets across packaging, digital, wholesale, and retail channels
- Help identify creative and marketing opportunities that support product visibility and sell-through
- Adapt creative and copy to meet compliance standards across multiple regulated markets while maintaining brand consistency
- Prepare submission-ready assets and implement revisions based on compliance feedback and market-specific requirements
Skills
- Adobe Creative Suite
- Figma
- Canva
- 3–5 years of experience in brand, creative, or content marketing
- Portfolio demonstrating both design craft and strategic thinking is required
- Cannabis industry experience
- Video editing / motion graphic
Qualifications
Must Haves
- Adobe Creative Suite
- Figma
- Canva
- 3–5 years of experience in brand, creative, or content marketing
- Portfolio demonstrating both design craft and strategic thinking is required
Nice to Haves
- Cannabis industry experience
- Video editing / motion graphic