Product Associate — Employee Activation

Summary

Baylor Scott & White Health is the largest and most trusted not-for-profit health system in Texas, seeking a Product Associate for their Employee Activation team. The role involves product delivery and marketing operations to drive enrollment into Levanto virtual care programs, requiring collaboration with cross-functional teams and data analysis.

Responsibilities

• Execute sprint goals aligned to the Employee Activation roadmap, communicating progress and blockers to leadership regularly
• Participate in agile ceremonies and collaborate with engineering, design, and QA to develop features, write user stories, and define acceptance criteria
• Manage the product backlog, triage incoming requests, and ensure prioritization reflects business objectives and activation targets
• Own program initiatives end-to-end, coordinating across cross-functional partners (e.g., digital, operations, data engineering, clinical) to ensure seamless releases
• Build and maintain detailed workflows that translate product strategy into executable delivery plans
• Develop materials and communications to represent product decisions and release updates to stakeholders
• Help plan and coordinate digital marketing campaigns (push notifications, in-app campaigns, etc) across employer groups to drive enrollment into Levanto care programs
• Support A/B testing design and execution for campaign messaging, managing variant setup and documentation of test conditions
• Track campaign performance against activation KPIs and synthesize results into clear, actionable summaries
• Manage employer-specific content customization workflows, including asset coordination with design and stakeholder approval
• Pull, compile, and interpret product and marketing data using Amplitude and Azure Data Explorer (KQL) to track enrollment funnels, campaign performance, and feature adoption
• Build and maintain dashboards and charts that surface key activation metrics — including eligibility form completion rates, enrollment conversions, and channel contribution
• Proactively identify and escalate issues — from instrumentation gaps to funnel drop-off — with a clear point of view on root cause and recommended resolution

Skills

• EDUCATION — Bachelor's Degree, preferably in a STEM, business, communications, or health-related field, or equivalent experience
• EXPERIENCE — 1 year of work experience, preferably in product, marketing operations, or a closely related role
• 2–4 years of professional experience in digital product management, product operations, growth marketing, or a similar role — preferably in a healthcare, health-tech, or consumer digital environment
• Demonstrated ability to manage sprint processes, write user stories, and collaborate with engineering and design teams
• Experience with digital marketing campaigns, including audience segmentation and performance analysis
• Comfort with analytics tools — Amplitude, SQL/KQL, or equivalent — with the ability to go from data pull to insight independently
• Strong written and verbal communication skills; can distill complex information into clear, concise stakeholder updates
• Exhibits a growth mindset — nimble, curious, willing to test, learn, and iterate quickly
• Thrives in ambiguity; comfortable holding multiple workstreams simultaneously without sacrificing quality
• Structured approach to troubleshooting: identifies problems clearly, escalates with context, and proposes solutions
• Ability to travel to Dallas office approximately 10% of the year

Qualifications

Must Haves

• EDUCATION — Bachelor's Degree, preferably in a STEM, business, communications, or health-related field, or equivalent experience
• EXPERIENCE — 1 year of work experience, preferably in product, marketing operations, or a closely related role

Nice to Haves

• 2–4 years of professional experience in digital product management, product operations, growth marketing, or a similar role — preferably in a healthcare, health-tech, or consumer digital environment
• Demonstrated ability to manage sprint processes, write user stories, and collaborate with engineering and design teams
• Experience with digital marketing campaigns, including audience segmentation and performance analysis
• Comfort with analytics tools — Amplitude, SQL/KQL, or equivalent — with the ability to go from data pull to insight independently
• Strong written and verbal communication skills; can distill complex information into clear, concise stakeholder updates
• Exhibits a growth mindset — nimble, curious, willing to test, learn, and iterate quickly
• Thrives in ambiguity; comfortable holding multiple workstreams simultaneously without sacrificing quality
• Structured approach to troubleshooting: identifies problems clearly, escalates with context, and proposes solutions
• Ability to travel to Dallas office approximately 10% of the year