Summary
Benco Dental is searching for a Social Media Intern for the Fall 2026 semester. The intern will support the Digital Marketing team with day-to-day campaign tasks across email, social media, and digital marketing projects, while gaining valuable work experience in a B2B environment.
Responsibilities
- Assists with email marketing preparation and QA, including subject lines, preview text, copy, images, CTAs, links, UTM parameters, offer details, disclaimers, and landing pages
- Supports recurring email and digital campaigns, including newsletters, promotional sends, vendor/co-op emails, event promotions, product spotlights, and dedicated campaigns
- Helps maintain campaign calendars, send schedules, asset trackers, QA checklists, and campaign documentation
- Drafts and organizes short-form social media content for LinkedIn, Facebook, Instagram, and related digital channels using approved campaign materials
- Assists with scheduling, organizing, and tracking organic social media content through tools such as HubSpot, Sprout Social, Meta Business Suite, or native social platforms
- Help source, organize, or request images, videos, product details, campaign links, offer information, and creative assets from internal teams and vendor partners
- Supports paid social and paid digital campaign coordination by organizing creative specs, copy, audience notes, landing page links, tracking details, and launch documentation
- Monitors social media comments, messages, mentions, customer questions, and potential issues; flags follow-up needs to the appropriate internal team members
- Pulls and organizes basic performance metrics from HubSpot, social media platforms, paid media platforms, Sprout Social, GA4, Looker Studio, or shared dashboards
- Tracks basic campaign metrics such as delivered volume, opens, clicks, click rate, unsubscribe rate, impressions, reach, engagement, followers, spend, CTR, CPC, and conversions when available
- Helps update spreadsheets, campaign summaries, screenshots, reports, and other documentation used by the Digital Marketing team
- Participates in team meetings, project check-ins, brainstorms, and campaign planning discussions as needed
- Complies with all policies and standards to support the efficient operations of the department and company
- Effectively communicates (reads, writes, and speaks) English
- Performs other duties as assigned
Skills
- Must be currently enrolled in an undergraduate or graduate program in Marketing, Communications, Business, Journalism, Graphic Design, Advertising, Analytics, or a related field at the time of internship
- Ability to work 16 hours per week
- Ability to work onsite as needed in Pittston, PA
- Problem solver, adaptable, and agile thinker
- Clear communicator with active listening skills, ability to ask clear questions when details are missing or unclear
- Windows and Microsoft Office proficient (Outlook, Word, Excel, and PowerPoint)
- Ability to work independently and in a team environment
- Ability to prioritize and manage multiple tasks and/or projects
- Attention to detail and outstanding organizational skills
- Interest in digital marketing, email marketing, social media, paid advertising, content coordination, and campaign performance
- Familiarity with major social platforms such as LinkedIn, Facebook, Instagram, and YouTube
- Strong writing, proofreading, and attention to detail
- Ability to follow brand guidelines, campaign instructions, QA checklists, and deadlines
- Ability to organize links, images, campaign notes, spreadsheets, calendars, and tracking documents
- Curiosity about B2B marketing, dental industry marketing, vendor/co-op campaigns, product launches, events, and multi-brand campaign support
- Willingness to learn new marketing tools, platforms, and processes
- Effectively communicates (reads, writes, and speaks) English
Qualifications
Must Haves
- Must be currently enrolled in an undergraduate or graduate program in Marketing, Communications, Business, Journalism, Graphic Design, Advertising, Analytics, or a related field at the time of internship
- Ability to work 16 hours per week
- Ability to work onsite as needed in Pittston, PA
- Problem solver, adaptable, and agile thinker
- Clear communicator with active listening skills, ability to ask clear questions when details are missing or unclear
- Windows and Microsoft Office proficient (Outlook, Word, Excel, and PowerPoint)
- Ability to work independently and in a team environment
- Ability to prioritize and manage multiple tasks and/or projects
- Attention to detail and outstanding organizational skills
- Interest in digital marketing, email marketing, social media, paid advertising, content coordination, and campaign performance
- Familiarity with major social platforms such as LinkedIn, Facebook, Instagram, and YouTube
- Strong writing, proofreading, and attention to detail
- Ability to follow brand guidelines, campaign instructions, QA checklists, and deadlines
- Ability to organize links, images, campaign notes, spreadsheets, calendars, and tracking documents
- Curiosity about B2B marketing, dental industry marketing, vendor/co-op campaigns, product launches, events, and multi-brand campaign support
- Willingness to learn new marketing tools, platforms, and processes
- Effectively communicates (reads, writes, and speaks) English
Benefits
- Paid-Internship
- Mentorship and Networking Opportunities
- Opportunity to Gain Valuable Work Experience and Consideration for Full-Time Employment
- Caring Family Culture Toward All Associates
- Certified as a FORTUNE Great Place to Work
- Opportunities to Build a Better Benco through Diversity and Inclusion Resource Groups
- Family owned for 90+ years