Digital and Social Media Marketing Manager, Undergraduate Admissions

Summary

Boston University Admissions seeks a creative, strategic, and data-driven Digital and Social Media Marketing Manager to support undergraduate recruitment and enrollment. The role leads digital marketing strategy, manages the Admissions website and social media presence, analyzes performance, evaluates emerging technologies and AI tools, and supervises student content creators.

Responsibilities

• Lead the strategy, development, and maintenance of the Admissions website, which includes more than 300 pages and serves approximately two million visitors annually
• Develop compelling website content using text, graphics, photography, video, and other digital media
• Ensure website content is accurate, accessible, current, and consistent with other University communications
• Develop and implement social media strategy across Instagram, TikTok, YouTube, Snapchat, X, ZeeMee, and emerging platforms
• Create, publish, and monitor content that supports student recruitment and enrollment goals
• Analyze website, email, and social media performance to guide strategy and improve engagement
• Identify opportunities to strengthen BU’s visibility across search engines, answer engines, and AI-powered platforms
• Evaluate new technologies, AI tools, vendors, and industry practices that can improve effectiveness and efficiency
• Collaborate with admissions and enrollment staff on digital recruitment and yield initiatives
• Supervise student employees who create digital and social media content for BU Admissions
• Manage the Admissions Staff Marketing Group and guide the development of an editorial calendar
• Train and support staff responsible for WordPress content and review submissions for quality and consistency
• Represent Admissions on the University’s Social Media Communicators Committee

Skills

• A bachelor's degree and three years of experience with social media strategy and website management is required for this position:
• Has strong writing and communication skills
• Displays an understanding of strategic digital marketing, preferably in higher education
• Has a strong eye for captivating content and attention
• Experience with HRML, CSS, WordPress, and Salesforce Marketing Cloud is a plus, but the department is willing to train these skills with the right candidate

Qualifications

Must Haves

• A bachelor's degree and three years of experience with social media strategy and website management is required for this position:
• Has strong writing and communication skills
• Displays an understanding of strategic digital marketing, preferably in higher education
• Has a strong eye for captivating content and attention

Nice to Haves

• Experience with HRML, CSS, WordPress, and Salesforce Marketing Cloud is a plus, but the department is willing to train these skills with the right candidate

Benefits

• Remote work is dependent on performance and responsibility. This position is designated as remote-local. The successful candidate must reside within a 3-hour commuting distance of the University to attend occasional in-person events as required.
• Generous benefits package including health, dental, life insurance, tuition remission, retirement plan, paid time off.