Account Manager (Pharma)

Summary

BPD is a strategic growth partner delivering integrated, technology-enabled healthcare solutions for leading brands. The Account Manager will support pharma clients and Account Management and Project Management teams through campaign execution, client communications, project coordination, creative trafficking, and commercialization initiatives.

Responsibilities

• Provide tactical support to Account Management and cross-functional internal team specifically on pharma clients, focusing on trafficking, project coordination and day-to-day campaign execution
• Prepare account service-related documents such as meeting agendas, meeting reports, status documents, internal feedback memos and other client communications and correspondence
• Traffic creative assets to the media team across traditional and digital channels (daily, weekly, monthly)
• Ensure clarity of client feedback and clearly communicate client direction to internal team (including creative, media, analytics and other client deliverables as needed)
• Provide tactical support and execution throughout positioning, brand strategy, market development, HCP and patient engagement, launch planning and integrated/omnichannel activation for pre-commercial and launch-stage brands
• Partner across Commercial/Marketing, Medical Affairs, Market Access, Regulatory, Clinical, Patient Services, Sales/Field, analytics, market research and competitive intelligence to support cohesive commercialization strategies
• Support tactical execution of strategies that effectively engage key stakeholders, including HCPs, patients and caregivers, KOLs, advocacy organizations and other influential audiences throughout the product lifecycle
• Update creative rotation documents. Work closely with the Media team to ensure all creative assets have been provided for media buys
• Maintain all digital and creative trackers, ensuring flight dates and deliverables are kept up to date
• Provide support and coordination throughout the entire life of a project / campaign, including but not limited to: project briefing process, creative / deliverable review, facilitating client direction / feedback, finalizing deliverables, trafficking and campaign performance reporting
• Handle ad hoc client questions & requests as needed
• Participate in discussions during client meetings and conference calls
• Assist in creating PowerPoint presentations
• Compile reporting for clients as needed
• Create case studies for past campaigns
• Keep in contact with clients throughout all stages of project development
• Work closely with project managers on all projects
• Attend to the needs of the client and continually seek ways to add value to their relationship with BPD
• Develop and maintain a working-level understanding of assigned client’s industries, company culture, products/services and strategic communication plan
• Assist with other duties as required

Skills

• 2-3 years' experience
• Pharma advertising agency experience required
• Knowledge of general agency process and terminology, as well as pharma-specific industry process and terminology
• Strong written and verbal communication
• Strong attention to detail and organizational skills
• Ability to manage multiple conflicting deadlines and prioritize accordingly
• Proficient in Microsoft Office
• Ability to travel as needed
• Proficiency in Veeva PromoMats strongly preferred
• Digital experience is a plus

Qualifications

Must Haves

• 2-3 years' experience
• Pharma advertising agency experience required
• Knowledge of general agency process and terminology, as well as pharma-specific industry process and terminology
• Strong written and verbal communication
• Strong attention to detail and organizational skills
• Ability to manage multiple conflicting deadlines and prioritize accordingly
• Proficient in Microsoft Office
• Ability to travel as needed

Nice to Haves

• Proficiency in Veeva PromoMats strongly preferred
• Digital experience is a plus