Digital Tagging Specialist

Summary

Butler/Till is a results-driven, employee-owned marketing agency that provides collaborative client experiences, proprietary technology, and strategic partnerships. The Digital Tagging Specialist develops and implements digital tagging strategies, audits and maintains media tags, troubleshoots data-quality issues, and supports marketing campaign measurement and continuous improvement.

Responsibilities

• Work collaboratively with internal teams and external Web Development teams to implement, monitor, and maintain all media tags on website properties
• Create comprehensive tagging strategy and spec documentation based on Analytics and Media Planning team requirements, aligning on tag logic and usage to capture data for web elements as dictated by measurement framework
• Implement processes for media tags and applications, adhering to tagging requirements
• Perform QA and audit media tags in staging environments and on live sites
• Communicate identified issues to the relevant teams promptly
• Act as a subject matter expert in all aspects of digital tagging, contributing to the measurement and improvement of marketing campaigns
• Monitor data quality, troubleshoot tagging-related issues, and proactively flag and address concerns
• Support and participate in agency improvement/innovation initiatives
• Work with stakeholder groups to define and refine tagging strategies
• Perform quality audits, develop formal processes/documentation, and champion continuous improvement efforts
• Understand and anticipate risks/dependencies across measurement paths
• Organize and manage multiple priorities and projects, adapting to evolving client needs
• Maintain high exposure across departments, contributing to client-facing deliverables

Skills

• Bachelor's degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, or Economics
• 2+ years of experience implementing digital tags and developing tagging strategies
• Strong organizational, communication, computer, and office procedure skills
• Intermediate experience with Google Tag Manager, Adobe Launch and/or other tagging tools
• Familiarity with the data layer, enabling custom website conversion tags based on client needs
• Intermediate experience with Google Analytics, DCM, Floodlights, Facebook, and other social platforms
• Strong problem-solving skills, ability to troubleshoot and provide solutions
• Experience with Adobe Analytics
• Google Analytics Certification
• Experience with Event and Goal tracking
• Experience with BI Tools (Power BI, Tableau, Qlik, etc.)
• Experience using Project Management software
• Strong knowledge of marketing/customer metrics
• Familiarity with web development taxonomy and SEO structure

Qualifications

Must Haves

• Bachelor's degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, or Economics
• 2+ years of experience implementing digital tags and developing tagging strategies
• Strong organizational, communication, computer, and office procedure skills
• Intermediate experience with Google Tag Manager, Adobe Launch and/or other tagging tools
• Familiarity with the data layer, enabling custom website conversion tags based on client needs
• Intermediate experience with Google Analytics, DCM, Floodlights, Facebook, and other social platforms
• Strong problem-solving skills, ability to troubleshoot and provide solutions

Nice to Haves

• Experience with Adobe Analytics
• Google Analytics Certification
• Experience with Event and Goal tracking
• Experience with BI Tools (Power BI, Tableau, Qlik, etc.)
• Experience using Project Management software
• Strong knowledge of marketing/customer metrics
• Familiarity with web development taxonomy and SEO structure

Benefits

• ESOP (employee stock ownership plan)
• An annual bonus
• A full benefits package
• Paid time off benefits, including 100% paid parental leave