Marketing Analytics Specialist

Summary

Carbon Real Estate Investments is a real estate private equity firm focused on multifamily properties in the Southeast. They are seeking a Marketing Analytics Specialist to drive data-informed marketing strategies by analyzing campaign performance and optimizing paid advertising efforts.

Responsibilities

• Collect, analyze, and interpret marketing data from multiple channels including paid ads (Google Ads, Facebook Ads, etc.), email marketing, social media, and website analytics
• Develop, maintain, and optimize dashboards and reports to track key performance indicators (KPIs) such as impressions, clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS)
• Identify trends, patterns, and opportunities within complex datasets to inform and optimize marketing campaigns
• Conduct A/B testing and campaign segmentation analysis to improve targeting and creative performance
• Collaborate closely with marketing, acquisitions, and operations teams to align analytics insights with business objectives
• Present clear, concise, and actionable reports and recommendations to senior management and marketing leadership
• Ensure data accuracy and consistency by designing and implementing robust analytics processes and quality controls
• Stay current with industry trends, analytics tools, and best practices to continuously improve Carbon’s marketing measurement capabilities
• Manage and optimize Google Analytics and Google Tag Manager implementations to ensure precise tracking and reporting of marketing activities

Skills

• Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field
• Proven experience as a Marketing Analytics Specialist, Marketing Analyst, or similar role with a focus on paid media analytics
• Strong proficiency in Google Analytics and Google Tag Manager, including setup, configuration, debugging, and optimization
• Strong proficiency with other analytics and advertising platforms such as Google Ads, Facebook Ads Manager, Tableau, or Google Data Studio
• Advanced skills in Excel and data visualization to create insightful reports
• Experience with statistical analysis, predictive modeling, and data-driven decision-making
• Excellent communication skills with the ability to translate complex data into understandable and actionable insights
• Detail-oriented with strong organizational and time management skills to handle multiple projects and deadlines
• 3+ years preferred experience as a Marketing Analytics Specialist, Marketing Analyst, or similar role with a focus on paid media analytics
• Knowledge of real estate or multifamily investment marketing is a plus

Qualifications

Must Haves

• Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field
• Proven experience as a Marketing Analytics Specialist, Marketing Analyst, or similar role with a focus on paid media analytics
• Strong proficiency in Google Analytics and Google Tag Manager, including setup, configuration, debugging, and optimization
• Strong proficiency with other analytics and advertising platforms such as Google Ads, Facebook Ads Manager, Tableau, or Google Data Studio
• Advanced skills in Excel and data visualization to create insightful reports
• Experience with statistical analysis, predictive modeling, and data-driven decision-making
• Excellent communication skills with the ability to translate complex data into understandable and actionable insights
• Detail-oriented with strong organizational and time management skills to handle multiple projects and deadlines

Nice to Haves

• 3+ years preferred experience as a Marketing Analytics Specialist, Marketing Analyst, or similar role with a focus on paid media analytics
• Knowledge of real estate or multifamily investment marketing is a plus

Benefits

• 10 days PTO
• Professional development opportunities
• Remote and flexible work environment