Marketing Manager

Summary

Cisco is a technology company focused on connecting and protecting organizations through networking, security, visibility, and digital infrastructure solutions. The Marketing Manager will support partner engagement, brand consistency, digital self-service tools, web publishing, and marketing communications for the Cisco 360 Partner Program. The role manages partner branding tools, digital content lifecycles, editorial governance, and audience-tailored communications.

Responsibilities

• Serve as the operational lead for core partner digital tools, overseeing day-to-day updates, feature validation, and maintenance for Partner Locator and Logo Builder
• Monitor tool performance, identify friction points in user journeys, and partner with IT and digital transformation teams to prioritize functional enhancements
• Develop and maintain user guides, FAQs, instructional one-pagers, and enablement materials to help partners and internal account teams maximize the value of branding and locator tools
• Serve as a subject matter expert on Cisco visual identity and partner co-branding guidelines, ensuring partner badges, collateral, and digital assets adhere to global standards
• Conduct editorial reviews and quality checks on promotional materials, digital banners, and external-facing assets prior to distribution
• Provide clear guidance and consultation to partners and internal teams regarding proper logo usage, tier badges, and co-branded marketing guidelines
• Manage, update, and maintain partner program web pages across Cisco.com and partner digital properties, ensuring all information is accurate, well-organized, and accessible
• Submit, track, and manage web publishing requests through DART for content updates, new page launches, and site modifications, partnering closely with Web Operations on technical execution and structural changes
• Conduct regular content audits across published properties to identify and remediate outdated information, broken links, or superseded program guidelines
• Coordinate web release timelines to ensure that program enhancements, policy updates, and major announcements are reflected across digital touchpoints simultaneously
• Write, edit, and curate high-quality marketing communication assets—including partner newsletters, program announcements, executive summaries, digital articles, and promotional collateral
• Ensure all partner- and internal-facing communications strictly adhere to approved Cisco 360 Partner Program messaging frameworks, value propositions, and editorial standards

Skills

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field (or equivalent practical experience)
• 3–5 years of experience in marketing communications, partner/channel marketing, digital content management, or a related B2B marketing role
• Hands-on experience working within enterprise Content Management Systems (CMS) and digital intake/workflow management systems (e.g., DART, JIRA, or equivalent)
• Exceptional writing, editing, and proofreading skills with a proven track record of creating compelling content for B2B audiences
• Strong organizational and project management capabilities, with demonstrated ability to manage competing deadlines and cross-functional deliverables with high attention to detail
• Unwavering attention to detail across written communications and digital experiences
• Strong interpersonal skills to partner effectively across program management, digital operations, and marketing teams
• Ability to anticipate content bottlenecks, propose solutions, and maintain project momentum independently
• Experience working within the high-tech, SaaS, or networking industry in a channel, partner, or alliance marketing ecosystem
• Experience supporting or managing digital self-service tools, such as partner locators, dynamic logo/badge generators, or Digital Asset Management (DAM) platforms
• Familiarity with corporate brand governance and co-branding guidelines
• Proficiency with enterprise collaboration platforms and Microsoft 365

Qualifications

Must Haves

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field (or equivalent practical experience)
• 3–5 years of experience in marketing communications, partner/channel marketing, digital content management, or a related B2B marketing role
• Hands-on experience working within enterprise Content Management Systems (CMS) and digital intake/workflow management systems (e.g., DART, JIRA, or equivalent)
• Exceptional writing, editing, and proofreading skills with a proven track record of creating compelling content for B2B audiences
• Strong organizational and project management capabilities, with demonstrated ability to manage competing deadlines and cross-functional deliverables with high attention to detail
• Unwavering attention to detail across written communications and digital experiences
• Strong interpersonal skills to partner effectively across program management, digital operations, and marketing teams
• Ability to anticipate content bottlenecks, propose solutions, and maintain project momentum independently

Nice to Haves

• Experience working within the high-tech, SaaS, or networking industry in a channel, partner, or alliance marketing ecosystem
• Experience supporting or managing digital self-service tools, such as partner locators, dynamic logo/badge generators, or Digital Asset Management (DAM) platforms
• Familiarity with corporate brand governance and co-branding guidelines
• Proficiency with enterprise collaboration platforms and Microsoft 365

Benefits

• Remote work arrangement
• Medical, dental and vision insurance for U.S. employees, subject to Cisco’s plan eligibility rules
• 401(k) plan with a Cisco matching contribution for U.S. employees
• Paid parental leave for U.S. employees
• Short- and long-term disability coverage for U.S. employees
• Basic life insurance for U.S. employees
• Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time
• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• 1 paid day off for the employee’s birthday
• Paid year-end holiday shutdown
• 4 paid days off for personal wellness determined by Cisco
• Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at a rate of 4.92 hours per pay period for full-time employees
• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use, subject to availability and some business limitations
• 80 hours of sick time off provided on the hire date and each January 1st thereafter
• Up to 80 hours of unused sick time carried forward from one calendar year to the next
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer
• For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies