Intern – Social Media Marketing/Parks and Recreation

Summary

City of Fort Wayne is seeking an intern for their Social Media Marketing/Parks and Recreation department. The role involves supporting marketing efforts with a focus on social media strategy, content creation, and community engagement.

Responsibilities

• Develop and adapt content ideas into organized content calendars across Facebook, Instagram, X, TikTok, YouTube, and LinkedIn
• Create engaging graphics, short- and long-form video, captions, hashtags, and links aligned with brand standards and program goals
• Monitor comments and messages to support positive, timely, and accurate community engagement
• Assist with tracking analytics, evaluating engagement trends, and recommending improvements to increase reach and impact
• Support social media campaigns tied to department events, programs, and seasonal initiatives

Skills

• High school diploma or equivalent, with college coursework or training in Marketing, Communications, Media Relations, Journalism, English, Graphic design or related field
• Experience using major social media platforms for content creation and engagement
• Strong writing skills with the ability to create age-appropriate, family-friendly content
• Ability to exercise sound judgment and maintain professionalism in public-facing communications
• Proficiency in Microsoft Word and Excel
• Experience with Adobe InDesign, Photoshop, and Illustrator
• Understanding of marketing principles, media relations, and social media analytics
• Awareness of audience behavior and content consumption trends across platforms
• Valid Indiana Driver's License (if operating a City vehicle)

Qualifications

Must Haves

• High school diploma or equivalent, with college coursework or training in Marketing, Communications, Media Relations, Journalism, English, Graphic design or related field
• Experience using major social media platforms for content creation and engagement
• Strong writing skills with the ability to create age-appropriate, family-friendly content
• Ability to exercise sound judgment and maintain professionalism in public-facing communications
• Proficiency in Microsoft Word and Excel
• Experience with Adobe InDesign, Photoshop, and Illustrator
• Understanding of marketing principles, media relations, and social media analytics
• Awareness of audience behavior and content consumption trends across platforms

Nice to Haves

• Valid Indiana Driver's License (if operating a City vehicle)