Crimson Global Academy
Posted 12 days agoVerified live 1d ago
Content Executive (Full-time)
Brief overview
Remote
Content MarketingHubSpotCanvaVideo EditingCopywritingSEOGenerative Engine OptimizationAI-Assisted Content Production
About the company
Crimson Global Academycrimsonglobalacademy.com
CGA is an internationally accredited private online school delivering live, real-time learning to students It is a sub-organization of Crimson Education.
Job description
Summary
Crimson Global Academy is a world-class online school delivering live, real-time learning to ambitious students around the world. The Content Executive will support the Global Marketing team by owning content production across campaigns, ebooks, website copy, blogs, videos, and sales collateral. The role will also bring student stories to life, collaborate with social, design, development, and internal expert teams, and help generate leads through persuasive, SEO- and conversion-focused content.
Responsibilities
- Own the content calendar across campaigns, blog, website copy, video
- Take over execution of website copy, ebooks (roughly one per month, plus regular updates), and campaign copywriting
- Deliver regular paid and full-funnel marketing campaigns - landing pages to Meta ad copy to lead-gen assets
- Write persuasive landing page copy, optimised for keywords and conversions
- Write and produce persuasive sales collateral that generates leads
- Bring student stories to life across editorial and digital channels
- Produce thought leadership content, collaborating with teams across CGA for expert input
- Work with our Social Media Executive to align written content with social content and tone of voice
- Work with our Designer on layout and design needs for content assets
- Flag technical or on-page needs to the dev team in support of our GEO/AI search strategy
- Bring your own ideas for content improvements, new formats, or new series
Skills
- 2-5 years experience in a Content Marketing role
- Experience with HubSpot
- Experience with Canva
- Video editing experience
- Writing experience/portfolio across editorial and digital channels
- Comfortable leveraging AI workflows to scale content production
- A strong sense of brand and tone of voice, and the discipline to adhere to it
- Ability to juggle multiple pieces of content at once - quick, proactive, doesn't wait to be asked
- Ideas for improvements, new content types, or new content series
- Understanding and experience in SEO and GEO (generative engine optimisation)
- High attention to detail and genuine care about the quality of what you put out
Qualifications
Must Haves
- 2-5 years experience in a Content Marketing role
- Experience with HubSpot
- Experience with Canva
- Video editing experience
- Writing experience/portfolio across editorial and digital channels
- Comfortable leveraging AI workflows to scale content production
- A strong sense of brand and tone of voice, and the discipline to adhere to it
- Ability to juggle multiple pieces of content at once - quick, proactive, doesn't wait to be asked
- Ideas for improvements, new content types, or new content series
- Understanding and experience in SEO and GEO (generative engine optimisation)
- High attention to detail and genuine care about the quality of what you put out
Benefits
- Fully Remote
