Visual Designer

Summary

D3 is building a purpose-built blockchain for DomainFi, enabling domain tokenization and decentralized finance applications. The Visual Designer will define and execute Doma Protocol’s visual identity across marketing, product launches, social content, events, and merchandise while collaborating with product, marketing, and business development teams.

Responsibilities

• Develop and evolve Doma's visual language—color systems, typography, iconography, illustration styles, and motion principles that feel native to Web3 while standing out from the sea of purple gradients and geometric chaos
• Establish brand guidelines flexible enough for different audiences (traders vs. enterprise) but disciplined enough to maintain cohesion across all channels
• Design visual assets that tell our story at a glance: what is DomainFi, why does it matter, and why is it happening now
• Create high-impact marketing site visuals, landing pages, and campaign assets that convert attention into action
• Design product marketing collateral: pitch decks, one-pagers, datasheets, infographics, comparison charts, ecosystem maps—materials that close deals and explain complex concepts clearly
• Produce scroll-stopping social content: quote cards, announcement graphics, data visualizations, memes with production value, short-form video clips that perform in feed
• Design event presence materials: Luma event graphics, conference booth visuals, slides for panels, swag concepts (t-shirts, stickers, physical items that people actually want)
• Collaborate with product marketing on go-to-market campaigns for domain token launches, protocol upgrades, and partnership announcements
• Design launch assets: teaser graphics, explainer visuals, feature highlight cards, tutorial graphics, campaign identity systems
• Support ecosystem initiatives with visual content for KOL toolkits, community campaigns, and partnership co-marketing
• Partner with our product design team (UI/UX) to ensure visual brand identity translates cohesively into product interfaces
• Work with marketing, product, and BD teams to understand campaign objectives and translate strategy into compelling visual execution
• Contribute to creative brainstorms for campaigns, bringing visual thinking to early-stage concept development

Skills

• **3+ years of Web3 visual design experience**—ideally at top-tier DeFi protocols, infrastructure projects, or NFT platforms (show us the receipts in your portfolio)
• **Portfolio demonstrating range**: brand identity systems, marketing campaigns, social content, presentation design, and ideally some work that went viral or generated measurable impact
• **Expert proficiency** in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and modern design tools
• **Brand systems thinking**: you understand how to create flexible design systems that maintain consistency while allowing creative expression
• **Cultural fluency in crypto**: you know what resonates with different Web3 audiences because you're part of these communities—not because you studied them
• **Execution speed**: you can move fast without sacrificing quality, shipping polished work on startup timelines
• **Strong typography and layout skills**: you make information look beautiful and easy to parse
• **Collaboration mindset**: you can take feedback, defend your choices when needed, and work effectively with cross-functional teams
• **Experience in DeFi and Domains** is a must
• **Motion design & animation skills**: experience with video editing, 2D/3D animation, kinetic typography (After Effects, Cinema 4D, Blender, etc.)
• **Photography & art direction**: ability to concept and execute original photography or direct photo/video shoots
• **Front-end awareness**: understanding of how designs translate to web (HTML/CSS basics, design system implementation)
• **Experience with token launches or campaign-driven marketing** in crypto projects
• **Meme literacy**: understanding of internet culture and how to adapt trends without being cringe
• **Strong point of view on aesthetics**: opinions on design trends, ability to articulate what's working (or not) in Web3 brand design

Qualifications

Must Haves

• **3+ years of Web3 visual design experience**—ideally at top-tier DeFi protocols, infrastructure projects, or NFT platforms (show us the receipts in your portfolio)
• **Portfolio demonstrating range**: brand identity systems, marketing campaigns, social content, presentation design, and ideally some work that went viral or generated measurable impact
• **Expert proficiency** in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and modern design tools
• **Brand systems thinking**: you understand how to create flexible design systems that maintain consistency while allowing creative expression
• **Cultural fluency in crypto**: you know what resonates with different Web3 audiences because you're part of these communities—not because you studied them
• **Execution speed**: you can move fast without sacrificing quality, shipping polished work on startup timelines
• **Strong typography and layout skills**: you make information look beautiful and easy to parse
• **Collaboration mindset**: you can take feedback, defend your choices when needed, and work effectively with cross-functional teams
• **Experience in DeFi and Domains** is a must

Nice to Haves

• **Motion design & animation skills**: experience with video editing, 2D/3D animation, kinetic typography (After Effects, Cinema 4D, Blender, etc.)
• **Photography & art direction**: ability to concept and execute original photography or direct photo/video shoots
• **Front-end awareness**: understanding of how designs translate to web (HTML/CSS basics, design system implementation)
• **Experience with token launches or campaign-driven marketing** in crypto projects
• **Meme literacy**: understanding of internet culture and how to adapt trends without being cringe
• **Strong point of view on aesthetics**: opinions on design trends, ability to articulate what's working (or not) in Web3 brand design

Benefits

• Opportunity to sharpen your skills, expand your expertise, and shape the foundation of something groundbreaking.
• Invaluable mentorship from experienced industry leaders.
• Opportunity to develop a high-impact mindset and grow through challenging work.