Client Marketing Specialist

Summary

DataPath, Inc. is seeking a proactive, service-focused Client Marketing Specialist to join its Marketing team. The role serves as a client liaison, developing and executing strategic marketing campaigns, supporting client growth and adoption, and leading the Partner Marketing program, events, and sales enablement initiatives.

Responsibilities

• Collaborate directly with clients to understand their marketing goals and develop tailored campaign strategies and communications for them
• Execute multi-channel marketing programs for clients, including email, direct mail, social media, and digital outreach
• Use approved AI tools to assist with content creation, campaign optimization, and analytics
• Provide clients with strategic input on messaging, audience segmentation, and campaign timing
• Analyze campaign performance and provide strategic recommendations to help clients improve engagement and adoption
• Coordinate with internal team members on creative assets and content development
• Plan, update, and maintain our Partner Marketing program, which includes educational and marketing materials and services for our clients
• Provide a hands-on role in planning and execution of virtual and in-person events, including the annual DataPath client conference
• Assist DataPath Sales team with developing sales enablement materials

Skills

• 3-5 years in a B2B marketing, agency, or client services role
• Exceptional written and verbal communication skills
• Strong interpersonal skills and experience with a customer-centric approach
• A creative eye and hands-on experience in copywriting and content creation
• Knowledgeable about content marketing, social media, and digital marketing best practices
• Proficient with digital marketing tools such as MailChimp, SEMRush, LinkedIn, and Meta
• Ability to manage multiple projects and deadlines with attention to detail
• Experience in benefits administration, financial services, or workplace benefits
• A bachelor's degree in marketing, communications, or business

Qualifications

Must Haves

• 3-5 years in a B2B marketing, agency, or client services role
• Exceptional written and verbal communication skills
• Strong interpersonal skills and experience with a customer-centric approach
• A creative eye and hands-on experience in copywriting and content creation
• Knowledgeable about content marketing, social media, and digital marketing best practices
• Proficient with digital marketing tools such as MailChimp, SEMRush, LinkedIn, and Meta
• Ability to manage multiple projects and deadlines with attention to detail

Nice to Haves

• Experience in benefits administration, financial services, or workplace benefits
• A bachelor's degree in marketing, communications, or business