Dutch Vet
Posted 78 days agoVerified live 2d ago
Social Media Manager
Brief overview
Remote
3+ yrsMinimum
Social Media ManagementContent CreationTikTokInstagram ReelsShort-form VideoCommunity ManagementData AnalysisInfluencer PartnershipsPaid SocialProject Management
About the company
Dutch Vetdutch.com
Dutch offers unlimited access to licensed vets for diagnosis, treatment, and prescriptions all from your phone or laptop, with medications delivered to your door.
Job description
Summary
Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. They are seeking a Social Media Manager to build and scale their social presence into a high-impact growth and brand channel, collaborating closely with various teams to drive awareness and member growth.
Responsibilities
- Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
- Create and publish high-performing content (short-form video, static, reactive, and trend-based)
- Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
- Manage content calendar aligned to campaigns, launches, and cultural moments
- Drive engagement through community management (comments, DMs, conversations)
- Identify trends, memes, and cultural moments to create timely, relevant content
- Collaborate with Growth to test paid amplification, whitelisting, and creator content
- Work with PR and Partnerships on influencer and celebrity integrations
- Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
- Support lifecycle and cross-channel content (email, SMS, landing pages) as needed
Skills
- 3–6 years of experience managing and growing social media for a brand
- Proven ability to create content that drives engagement, growth, and subscriptions
- Deep understanding of TikTok, Instagram Reels, and short-form video trends
- Strong creative instincts with an eye for what performs vs. what looks good
- Experience working cross-functionally with Growth, Creative, Product, and PR teams
- Data-driven mindset comfortable using insights to iterate quickly
- Ability to move fast, test, learn, and adapt in a high-growth environment
- Willingness to take chances, disrupt and try new things
- Strong project management and analytic skills
- Strong writing and communication skills with attention to tone and brand voice
- Experience in consumer, health, pet, or subscription businesses
- Experience with influencer/creator partnerships and whitelisting
- Familiarity with performance marketing and paid social
- Experience launching or scaling a brand's social presence
Qualifications
Must Haves
- 3–6 years of experience managing and growing social media for a brand
- Proven ability to create content that drives engagement, growth, and subscriptions
- Deep understanding of TikTok, Instagram Reels, and short-form video trends
- Strong creative instincts with an eye for what performs vs. what looks good
- Experience working cross-functionally with Growth, Creative, Product, and PR teams
- Data-driven mindset comfortable using insights to iterate quickly
- Ability to move fast, test, learn, and adapt in a high-growth environment
- Willingness to take chances, disrupt and try new things
- Strong project management and analytic skills
- Strong writing and communication skills with attention to tone and brand voice
Nice to Haves
- Experience in consumer, health, pet, or subscription businesses
- Experience with influencer/creator partnerships and whitelisting
- Familiarity with performance marketing and paid social
- Experience launching or scaling a brand's social presence
Benefits
- Health, dental, and vision insurance
- Flexible PTO
- Remote role with quarterly visits to SF HQ and other meetings as necessary
- 401k plan
- Robust holiday schedule
- Growth opportunities!
