Email Marketing Campaign Coordinator

Summary

Picaboo.com is a modern photo merchandise company within the ECS family of brands, including Entourage Yearbooks and Picaboo Yearbooks. The Email Marketing Campaign Coordinator will execute email campaigns, track marketing performance, support social media and content initiatives, and coordinate with marketing, creative, and sales teams to ensure campaigns are organized, timely, and effective.

Responsibilities

• Execute outbound email marketing campaigns in support of telesales and lead generation efforts
• Use Klaviyo to send emails, design emails and track email marketing results
• Maintain clean lists, segmentation, and campaign schedules
• Track and report on campaign performance metrics, including:
• Leads generated
• Email open/click rates
• Conversion rates
• Follow‑up effectiveness
• Prepare weekly and monthly marketing performance reports
• Help identify trends, insights, and opportunities to improve results
• Assist with scheduling and publishing social media content
• Support engagement tracking and reporting (followers, reach, engagement)
• Help execute social campaigns tied to larger marketing initiatives
• Coordinate with creative and marketing managers on content needs
• Work within defined marketing workflows, tickets, and campaign briefs
• Support campaign documentation and organization
• Collaborate closely with marketing managers, creative services, and sales teams
• Ensure campaigns are launched on time and measured properly

Skills

• Minimum of 1-2 years of experience in marketing, digital marketing, or campaign coordination
• Experience with email marketing platforms
• Strong organizational and follow‑up skills
• Comfort working with data, spreadsheets, and reports
• Clear written communication skills
• Ability to manage multiple campaigns and deadlines
• 4 year college degree is required
• This position can be performed remotely
• Experience supporting sales or telesales teams
• Basic understanding of marketing analytics and KPIs
• Experience with social media scheduling tools
• Background in B2C marketing is a plus

Qualifications

Must Haves

• Minimum of 1-2 years of experience in marketing, digital marketing, or campaign coordination
• Experience with email marketing platforms
• Strong organizational and follow‑up skills
• Comfort working with data, spreadsheets, and reports
• Clear written communication skills
• Ability to manage multiple campaigns and deadlines
• 4 year college degree is required
• This position can be performed remotely

Nice to Haves

• Experience supporting sales or telesales teams
• Basic understanding of marketing analytics and KPIs
• Experience with social media scheduling tools
• Background in B2C marketing is a plus

Benefits

• This position can be performed remotely.