Porsche Marketing Lead

Summary

FCP Euro is an online retailer specializing in replacement parts for European vehicles. The Porsche Marketing Lead will develop and execute Porsche-specific go-to-market and market penetration strategies, align cross-functional teams, create technical and promotional content, and serve as a subject matter expert and on-screen representative for the Porsche community.

Responsibilities

• Own Make/Model Market Penetration Strategy (MPS): Develop, execute, and optimize the strategy to increase make/model-level penetration, performance, and growth
• Drive Cross-Functional Alignment: Align Product, Marketing, Content, Sales, and Operations teams around make-specific goals, outcomes, and success metrics
• Develop MPS Documentation & Content Strategy: Create foundational MPS genesis documentation and define and deliver a comprehensive make-level content strategy
• Serve as Make-Level Subject Matter Expert (SME): Act as the internal authority for assigned makes, guiding strategy, execution, and decision-making
• Ensure Product & Content Accuracy: Maintain accuracy, consistency, and quality across marketing content
• Lead Make-Level Go-to-Market (GTM) Strategy: Create foundational GTM strategy for make-specific launches, campaigns, and growth initiatives
• Create GTM Plans & Strategic Briefs: Develop detailed GTM plans and cross-functional briefs outlining objectives, timelines, deliverables, and KPIs
• Monitor Market Trends & Insights: Track market trends, pricing, competitive activity, and repair patterns; synthesize insights into actionable reporting and recommendations

Skills

• Minimum 3 Years working in the Automotive and/or Marketing industries, with extensive hands-on Make-Specific knowledge and technical understanding of Porsche vehicles and the communities that own them
• Excellent written communication for internal and external audiences, with the ability to translate complex technical information for varying customer proficiency levels
• Proficient in brand and product marketing techniques and strategies to drive customer awareness and revenue
• Proficient in using data analytics to optimize and analyze marketing initiatives and shape future performance
• Project management experience; able to build alignment cross-functionally and drive results
• Able to perform on camera in long and short-form video, to engage and connect with the Porsche automotive community
• Creative, solutions-based mindset
• Google Suite/ Microsoft Office
• This role is based onsite at our headquarters in Milford, CT. 15% travel required for events and event support
• Bachelors preferred

Qualifications

Must Haves

• Minimum 3 Years working in the Automotive and/or Marketing industries, with extensive hands-on Make-Specific knowledge and technical understanding of Porsche vehicles and the communities that own them
• Excellent written communication for internal and external audiences, with the ability to translate complex technical information for varying customer proficiency levels
• Proficient in brand and product marketing techniques and strategies to drive customer awareness and revenue
• Proficient in using data analytics to optimize and analyze marketing initiatives and shape future performance
• Project management experience; able to build alignment cross-functionally and drive results
• Able to perform on camera in long and short-form video, to engage and connect with the Porsche automotive community
• Creative, solutions-based mindset
• Google Suite/ Microsoft Office
• This role is based onsite at our headquarters in Milford, CT. 15% travel required for events and event support

Nice to Haves

• Bachelors preferred

Benefits

• Company-subsidized Medical, Dental, and Vision insurance, including a zero-premium Medical plan for employees. Company HSA contribution.
• 120 hours of PTO (Paid Time Off), 40 hours of Paid Sick Time, plus Company Holidays
• 401 (k) with Company deposit and match.
• Discounted prices on our catalog of European car parts!