Summary
Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. The Product Marketing Manager will execute go-to-market initiatives by developing product messaging, customer-facing content, launches, competitive battlecards, sales enablement materials, and win/loss insights while collaborating across Product Management, Sales, Marketing, and Engineering.
Responsibilities
- You will own messaging and positioning of the individual products within the portfolio for business partners and stakeholders
- Author high-impact, foundational product content, customer presentations, pitch decks, feature blogs, and clear value-proposition briefs
- Take complex, technical AI architectures and LLM capabilities and translate them into intuitive, emotionally resonant customer facing collateral
- Maintain high-quality craftsmanship while building assets rapidly to match the velocity of our product engineering cycle
- Partner closely with Product Management, Sales, and Marketing teams to ensure everyone contributes effectively to GTM strategies and hits their respective milestones
- Deeply understand buyer behaviors to develop and activate Filevine’s core use-case messaging, ensuring our positioning resonates from solo practitioners to enterprise legal teams. Understanding various types of legal practices is a must, direct legal industry experience is a strong plus!
- Conduct ongoing competitive research to build, update, and deploy actionable battlecards and win/loss insights to keep Sales ahead of legacy tech and AI point solutions
- Support the implementation of comprehensive training programs to ensure Sales, Product Management, and Partner teams can effectively position Filevine’s unique advantages
- Track competitive and analyst environment to support briefings and reports that help to shape how Filevine is seen/understood by the market
- Own a consistent win/loss practice and turn the findings into positioning changes
Skills
- * **Professional Experience:** 3–5 years of dedicated product marketing experience within a B2B SaaS environment, ideally experiencing the high-growth transition from Series C to IPO
- Previous experience as a legal professional is a strong plus
- * **AI-Forward Execution & Velocity:** Proven experience working in a fast-paced technology or AI environment. You understand that speed wins, and you have a track record of flawlessly executing GTM tasks under tight timelines
- * **Proactive Writer & Practitioner:** A stellar portfolio demonstrating your ability to write clear, compelling product content and high-stakes customer-facing presentations
- * **Cross-Functional Collaboration:** Strong interpersonal skills with demonstrated success partnering across product, sales, and marketing teams to execute unified strategies
- * **Analytical & Technical Curiosity:** Comfort with technical concepts, APIs, and modern software architectures
- Specific familiarity with Generative AI, LLMs, or legal workflows is highly advantageous
- * **Education:** Bachelor's degree in Marketing, Business, Technical Writing, or a related field. A JD is also accepted and encouraged
- **Work Location Expectation:**** This position is based out of our **San Francisco, Chicago, Salt Lake City or New York** offices. Candidates residing in or near these metro areas are expected to work on a hybrid (2-3 days in-office/week) or fully onsite basis
- Specific familiarity with Generative AI, LLMs, or legal workflows is highly advantageous
Qualifications
Must Haves
- * **Professional Experience:** 3–5 years of dedicated product marketing experience within a B2B SaaS environment, ideally experiencing the high-growth transition from Series C to IPO
- Previous experience as a legal professional is a strong plus
- * **AI-Forward Execution & Velocity:** Proven experience working in a fast-paced technology or AI environment. You understand that speed wins, and you have a track record of flawlessly executing GTM tasks under tight timelines
- * **Proactive Writer & Practitioner:** A stellar portfolio demonstrating your ability to write clear, compelling product content and high-stakes customer-facing presentations
- * **Cross-Functional Collaboration:** Strong interpersonal skills with demonstrated success partnering across product, sales, and marketing teams to execute unified strategies
- * **Analytical & Technical Curiosity:** Comfort with technical concepts, APIs, and modern software architectures
- Specific familiarity with Generative AI, LLMs, or legal workflows is highly advantageous
- * **Education:** Bachelor's degree in Marketing, Business, Technical Writing, or a related field. A JD is also accepted and encouraged
- **Work Location Expectation:**** This position is based out of our **San Francisco, Chicago, Salt Lake City or New York** offices. Candidates residing in or near these metro areas are expected to work on a hybrid (2-3 days in-office/week) or fully onsite basis
Nice to Haves
- Specific familiarity with Generative AI, LLMs, or legal workflows is highly advantageous
Benefits
- Remote work arrangement
- Medical, Dental, & Vision Insurance (for full-time employees)
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Top-of-the-line company swag