Social Media Manager

Summary

FM is the parent company of Musicbed, Filmsupply, and Stills, premium content licensing brands serving filmmaking and creative industries. The Social Media Manager will lead social strategy, planning, content execution, community engagement, campaign support, and performance reporting across the company’s family of brands.

Responsibilities

• Own the social media strategy across Musicbed, Filmsupply, and Stills
• Build and maintain a clear channel strategy for each brand and platform
• Translate brand priorities, campaign goals, and audience insights into actionable social plans
• Develop social content calendars that balance campaigns, community, education, inspiration, product, and cultural relevance
• Ensure each brand shows up with a distinct voice while maintaining quality and consistency across the FM family of brands
• Identify opportunities to grow reach, engagement, community participation, and brand affinity
• Stay current on platform trends, algorithm changes, creator behavior, and emerging social formats
• Recommend new platforms, content formats, recurring series, and programming opportunities based on audience behavior, platform insights, and broader social priorities
• Plan, schedule, and publish social content across priority platforms
• Partner with Creative to develop social-first assets, short-form video concepts, campaign content, and recurring formats
• Translate larger marketing campaigns into platform-specific social executions
• Maintain a high bar for visual quality, tone, accuracy, and brand alignment
• Coordinate with internal teams to gather assets, product updates, artist and filmmaker stories, campaign details, and launch information
• Manage the social content calendar with clarity, organization, and accountability
• Ensure social copy, tagging, credits, accessibility, links are accurate and consistent
• Monitor comments, messages, tags, mentions, and community conversations across social platforms
• Engage with filmmakers, photographers, musicians, artists, agencies, clients, and creative partners in a way that reflects each brand’s voice
• Surface relevant community feedback, audience questions, trends, and opportunities to internal teams
• Identify creators, customers, and partners whose work can be amplified through FM channels
• Support community-building efforts that deepen trust with our audience and strengthen brand advocacy
• Partner with Influencer Marketing and Content teams to ensure creator relationships are supported and visible through social
• Support campaign launches across Musicbed, Filmsupply, and Stills with thoughtful social planning and execution
• Collaborate with Marketing, Creative, Content, Product, Growth, and Sales teams to align social with broader business priorities
• Help develop social plans for product launches, artist releases, filmmaker features, editorial content, brand campaigns, events, and partnerships
• Ensure social timelines, asset needs, approvals, and publishing plans are clearly communicated
• Bring proactive ideas to campaign planning based on platform behavior, audience insights, and past performance
• Maintain visibility into what is launching across the business and how social should support it
• Track and report on social performance across platforms and brands
• Measure content performance, audience growth, engagement, reach, traffic, and campaign impact
• Turn performance data into clear insights and recommendations
• Identify what content formats, topics, messages, and creative approaches are working
• Use reporting to refine the content calendar, improve future campaigns, and inform broader marketing decisions
• Share regular social performance updates with relevant stakeholders
• Maintain organized systems for social planning, scheduling, approvals, reporting, and asset management
• Keep stakeholders informed on upcoming content, deadlines, dependencies, and performance
• Create repeatable workflows that make social execution more consistent and efficient
• Manage platform access, publishing tools, content archives, and related documentation
• Protect the quality and consistency of social output while keeping work moving at the pace required by the business

Skills

• 3–5 years of experience in social media management, brand marketing, content marketing, or a similar role
• Proven experience managing social channels for a brand, media company, creative company, agency, or consumer-facing business
• Strong understanding of major social platforms, including Instagram, TikTok, YouTube, LinkedIn, and emerging platforms
• Excellent writing, editing, and communication skills
• Strong creative judgment and a high bar for visual quality, storytelling, and brand voice
• Experience building social calendars, managing publishing workflows, and reporting on performance
• Ability to interpret social analytics and turn data into actionable recommendations
• Strong organizational and project management skills with excellent attention to detail
• Comfort working cross-functionally with creative, marketing, content, and growth teams
• Familiarity with social scheduling, analytics, and project management tools
• Interest in filmmaking, photography, music, advertising, creative production, or creator culture
• Experience growing social channels for a premium creative, media, music, film, photography, or lifestyle brand
• Strong instincts for what feels authentic to a creative audience
• Experience developing short-form video concepts and recurring social formats
• The ability to balance brand taste with platform-native execution
• A track record of turning social performance insights into better creative decisions
• Comfort managing multiple brands or business lines at the same time
• Strong collaboration skills with designers, copywriters, filmmakers, editors, marketers, and creative leaders
• A proactive mindset and the ability to bring new ideas without waiting for direction
• A clear point of view on how brands should build community and trust through social media
• Adaptability in a growing organization, with an understanding that responsibilities may evolve over time

Qualifications

Must Haves

• 3–5 years of experience in social media management, brand marketing, content marketing, or a similar role
• Proven experience managing social channels for a brand, media company, creative company, agency, or consumer-facing business
• Strong understanding of major social platforms, including Instagram, TikTok, YouTube, LinkedIn, and emerging platforms
• Excellent writing, editing, and communication skills
• Strong creative judgment and a high bar for visual quality, storytelling, and brand voice
• Experience building social calendars, managing publishing workflows, and reporting on performance
• Ability to interpret social analytics and turn data into actionable recommendations
• Strong organizational and project management skills with excellent attention to detail
• Comfort working cross-functionally with creative, marketing, content, and growth teams
• Familiarity with social scheduling, analytics, and project management tools
• Interest in filmmaking, photography, music, advertising, creative production, or creator culture
• Experience growing social channels for a premium creative, media, music, film, photography, or lifestyle brand
• Strong instincts for what feels authentic to a creative audience
• Experience developing short-form video concepts and recurring social formats
• The ability to balance brand taste with platform-native execution
• A track record of turning social performance insights into better creative decisions
• Comfort managing multiple brands or business lines at the same time
• Strong collaboration skills with designers, copywriters, filmmakers, editors, marketers, and creative leaders
• A proactive mindset and the ability to bring new ideas without waiting for direction
• A clear point of view on how brands should build community and trust through social media
• Adaptability in a growing organization, with an understanding that responsibilities may evolve over time