Sr. Analyst, Non-Vehicle eCommerce Sales & Optimization

Summary

Ford Motor Company is transforming mobility through technology and customer-focused innovation. The Sr. Analyst will optimize the online shopping experience for non-vehicle products such as accessories and parts by improving product detail pages, taxonomy, search, product data, sales, conversion, and profitability. The role collaborates with merchandising, SEO, UX, analytics, product management, and business teams to execute site strategies and promotional events.

Responsibilities

• Optimize Product Detail Pages, including attribution, tagging, page layout, images, reviews, and Customer Generated Content optimization
• Manage taxonomy optimization, including navigation and filters; collaborate with SEO and UX teams to develop best practices
• Optimize for internal and external search terms
• Identify online opportunities to improve customer shopping experience, sales, conversion, and profit performance
• Strategize and collaborate with eCommerce Merchandising Managers and business teams to understand business strategy, objectives, and priorities
• Conduct competitive analysis to gain insights and develop strategies
• Work with analytics and experimentation teams to understand and develop comprehensive strategies for site audits
• Support optimizing events ensuring cross-functional alignment and execution including but not limited to promotions, seasonal collections, media, CRM, and content
• Strategically enrich product data with supplemental facets, filters, attribution, and product details. Cleanses data of inaccuracies, incomplete fields, and irrelevant details
• Complete the categorization and enrichment necessary to enable browse experiences, collection pages, gift guides, and other critical content and channel destination needs
• Collaborate with cross-functional partners to proactively plan and rollout experiences as part of product go-live process
• Create Jira epics, set up stories, assigning resources and sprints
• Data Analysis and Interpretation: Proficient in analyzing and interpreting data, managing Excel, and accurately understanding financial information
• Technical Skills: Proficient with MS Office programs and knowledgeable in digital merchandising tools
• Website Optimization: Skilled in taxonomy optimization, Product Detail Page enhancement, and search term optimization
• Marketing and Promotion Execution: Experienced in executing promotions, event optimization, and supporting SEM strategies
• Strategic Thinking and Planning: Capable of identifying sales opportunities, collaborating with merchandising and business teams, and conducting competitive analysis
• Cross-Functional Collaboration: Excellent in building strategic relationships across functions, demonstrating leadership and interpersonal skills
• Customer Focus: Dedicated to achieving customer satisfaction and improving the customer shopping experience
• Communication Skills: Practices effective, clear, and continuous communication, ensuring others are well-informed
• Creative and Analytical Thinking: Thinks creatively, analytically, strategically, and technically to solve problems and innovate
• Project Management: Manages multiple tasks and projects, ensuring site maintenance and optimization of onsite assets
• Business Acumen: Understands the digital retail landscape, competitive best practices, and collaborates with business intelligence teams for strategic site audits

Skills

• Bachelor's degree or equivalent combination of relevant education and experience
• 3 + years of relevant work experience in eCommerce site merchandising
• 1+ years of knowledge of Product Information Management, Digital Asset Management, Master Data Governance, and Master Data Management best practices
• 1+ years of experience with SEO and SEM
• Candidates for positions with Ford Motor Company must be legally authorized to work in the United States
• Visa sponsorship is not available for this position
• Master's degree in Computer Science, Business Administration, Information Systems, or a related field
• Automotive Industry Experience
• Experience with the following systems:  Stibo, Adobe Analytics, Power BI, JIRA, ContentSquare, PowerReviews/BazaarVoice, and Medallia
• Demonstrated experience leveraging AI for content or product optimization

Qualifications

Must Haves

• Bachelor's degree or equivalent combination of relevant education and experience
• 3 + years of relevant work experience in eCommerce site merchandising
• 1+ years of knowledge of Product Information Management, Digital Asset Management, Master Data Governance, and Master Data Management best practices
• 1+ years of experience with SEO and SEM
• Candidates for positions with Ford Motor Company must be legally authorized to work in the United States
• Visa sponsorship is not available for this position

Nice to Haves

• Master's degree in Computer Science, Business Administration, Information Systems, or a related field
• Automotive Industry Experience
• Experience with the following systems:  Stibo, Adobe Analytics, Power BI, JIRA, ContentSquare, PowerReviews/BazaarVoice, and Medallia
• Demonstrated experience leveraging AI for content or product optimization

Benefits

• Remote work arrangement
• Relocation assistance may be available to eligible candidates.
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.