Business Analyst II - Marketing

Summary

Guild Mortgage Company is a mortgage banking firm dedicated to providing affordable home financing and professional service to homeowners and buyers. The Business Analyst II – Marketing supports Marketing and Marketing Technology initiatives by translating business needs into requirements and partnering with cross-functional teams on websites, campaigns, analytics, SEO, content management, and integrations.

Responsibilities

• Gather, analyze, validate, and document business and system requirements for Marketing and Marketing Technology initiatives
• Translate high-level marketing requests into clear problem statements, desired outcomes, user stories, and acceptance criteria
• Working knowledge of headless CMS architecture, particularly WordPress serving content to a separately hosted front end, with the ability to document content models, reusable content blocks, SEO fields, social-sharing fields, and governance needs
• Practical familiarity with GA4 and Google Tag Manager, including business measurement needs, dataLayer requirements, GTM configuration needs, and GA4 reporting expectations
• Understanding of SEO requirements for headless sites, including metadata, canonical URLs, redirects, robots directives, XML sitemaps, structured data, indexability, and social metadata
• Support requirements for websites, landing pages, forms, content publishing, tracking, analytics, accessibility, and third-party tools
• Document current-state and future-state workflows, process flows, data flows, and system dependencies
• Partner with Engineering to clarify APIs, integrations, data mapping, performance, caching, and system dependencies
• Document requirements beyond the happy path, including errors, permissions, stale data, and other cross-functional teams
• Proficiency in Microsoft Office and collaborative documentation tools
• Experience with Jira, Confluence, or similar tools preferred
• Excellent verbal and written communication skills required
• Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required
• Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required
• **Commitment to company**
• Customer Service - Proactive attention to each person
• Integrity - Do and say what's right
• Respect - Treat others with dignity
• Collaboration - Listen and work together
• Learning - Seek knowledge and strive for improvement
• Excellence – Deliver the unexpected

Skills

• Minimum four years' experience in Business Analysis, Marketing Technology, Digital/Web, Product, Mortgage Lending Technology, Compliance, Risk, or related roles
• Experience working within Agile, Waterfall, or Hybrid SDLC methodologies
• Strong analytical skills with the ability to simplify complex workflows and requirements
• Ability to produce clear documentation, including requirements, user stories, acceptance criteria, process flows, data flows, and visual models
• Excellent written and verbal communication skills with the ability to engage stakeholders at multiple levels
• Strong organizational skills with the ability to manage competing priorities in a fast-paced environment
• Ability to collaborate effectively with Marketing, Product, Engineering, QA, Compliance, vendors, and other cross-functional teams
• Proficiency in Microsoft Office and collaborative documentation tools
• Excellent verbal and written communication skills required
• Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required
• Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required
• Physical: Work is primarily sedentary; mobility in an office setting
• Manual Dexterity: Frequent use of computer keyboard and mouse
• Audio/Visual: Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation
• Environmental:  Office environment – no substantial exposure to adverse environmental conditions
• Travel: 5% or less
• Mental: Learn new tasks, remember processes, maintain focus, complete tasks independently, and make timely decisions in the context of a workflow
• Schedules: Work is primarily performed during the business week, Monday - Friday
• Bachelor's Degree directly related to the position or equivalent practical experience, preferred
• Experience with Jira, Confluence, or similar tools preferred

Qualifications

Must Haves

• Minimum four years' experience in Business Analysis, Marketing Technology, Digital/Web, Product, Mortgage Lending Technology, Compliance, Risk, or related roles
• Experience working within Agile, Waterfall, or Hybrid SDLC methodologies
• Strong analytical skills with the ability to simplify complex workflows and requirements
• Ability to produce clear documentation, including requirements, user stories, acceptance criteria, process flows, data flows, and visual models
• Excellent written and verbal communication skills with the ability to engage stakeholders at multiple levels
• Strong organizational skills with the ability to manage competing priorities in a fast-paced environment
• Ability to collaborate effectively with Marketing, Product, Engineering, QA, Compliance, vendors, and other cross-functional teams
• Proficiency in Microsoft Office and collaborative documentation tools
• Excellent verbal and written communication skills required
• Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required
• Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required
• Physical: Work is primarily sedentary; mobility in an office setting
• Manual Dexterity: Frequent use of computer keyboard and mouse
• Audio/Visual: Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation
• Environmental:  Office environment – no substantial exposure to adverse environmental conditions
• Travel: 5% or less
• Mental: Learn new tasks, remember processes, maintain focus, complete tasks independently, and make timely decisions in the context of a workflow
• Schedules: Work is primarily performed during the business week, Monday - Friday

Nice to Haves

• Bachelor's Degree directly related to the position or equivalent practical experience, preferred
• Experience with Jira, Confluence, or similar tools preferred

Benefits

• Remote work arrangement
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• AD&D insurance
• LTD insurance
• 401(k) with employer match