UGC Engineer

Summary

HardLaunch is a high-volume UGC agency that combines human-generated content with a proprietary AI layer to deliver campaigns for technology brands. The UGC Engineer owns campaigns end to end, including content strategy, creator management, client communication, performance tracking, and campaign reporting.

Responsibilities

• Your campaigns: from brief to launch to client reporting. We expect campaigns go live on their target date, deliver results, and that every deliverable you share meets a high bar
• Your creators: brief them properly, hold them to our standards, chase them when they go quiet, and raise with your Pod Lead early when they aren't performing. You call re-briefs, re-shoots or removing from the campaign
• Client communication: the day-to-day point of contact on your accounts. Messages acknowledged fast, answered properly, never left hanging
• Content and conversion bets: propose formats, test hooks, and track what's working across all platforms. You know which formats are winning on your campaigns and you can say why
• The campaign daily activity: following every step on every campaign to enable best chance of delivering incredible results
• Escalation: a slipping deadline, an unhappy client, a creator who has dropped out. It goes to your Pod Lead the same day, not two days later

Skills

• Deep fluency in social content
• You live on the platforms and can look at a piece of content and say why it will or won't work
• Highly organised
• You can run several campaigns and dozens of creators at once without anything dropping silently
• Excellent communicator
• Clear and professional with the HardLaunch team and founder-level clients, direct and motivating with creators
• High standards
• You're comfortable holding yourself and your creators to a high bar
• Comfortable with data
• You can read campaign performance, spot which formats are driving results, and act on it
• Strong ownership
• You follow things through without being chased, and problems arrive from you rather than about you
• Good judgment on what to escalate
• You know which calls are yours and which to take to your Pod Lead, and you raise them fast
• Ambitious
• You want to grow and develop as the agency scales
• Experience in tech UGC, creator management, social strategy, performance marketing, or working in an agency or startup

Qualifications

Must Haves

• Deep fluency in social content
• You live on the platforms and can look at a piece of content and say why it will or won't work
• Highly organised
• You can run several campaigns and dozens of creators at once without anything dropping silently
• Excellent communicator
• Clear and professional with the HardLaunch team and founder-level clients, direct and motivating with creators
• High standards
• You're comfortable holding yourself and your creators to a high bar
• Comfortable with data
• You can read campaign performance, spot which formats are driving results, and act on it
• Strong ownership
• You follow things through without being chased, and problems arrive from you rather than about you
• Good judgment on what to escalate
• You know which calls are yours and which to take to your Pod Lead, and you raise them fast
• Ambitious
• You want to grow and develop as the agency scales

Nice to Haves

• experience in tech UGC, creator management, social strategy, performance marketing, or working in an agency or startup

Benefits

• Full-time employment
• Structured onboarding with a supervised first campaign
• Clear progression to Pod Lead as the agency scales
• A tight-knit, collaborative team that is young, ambitious, and plugged into social media
• We work hard but keep it fun