SEO Specialist Volunteer/Intern

Summary

Hasana, Inc. is an accessible luxury brand seeking talented students for internship positions. The SEO Specialist will optimize website properties to attract and engage online visitors, utilizing SEO strategies to enhance the company's online presence.

Responsibilities

• Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels
• Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks
• Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. Inspire change. Empower women. Believe in a better future
• Conduct financial modeling for online marketing programs or Web site revenue forecasting
• Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance
• Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate
• Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML)
• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content

Skills

• Bachelor's Degree
• A minimum of 1‐3 years of web experience
• Knowledge of HTML
• Knowledge of CSS
• Knowledge of blogging platforms like Wordpress
• Knowledge of more advanced programming languages as needed
• Knowledge of MS Office
• Willing to volunteer expertise pro bono
• Available beginning May 2012
• Master's Degree

Qualifications

Must Haves

• Bachelor's Degree
• A minimum of 1‐3 years of web experience
• Knowledge of HTML
• Knowledge of CSS
• Knowledge of blogging platforms like Wordpress
• Knowledge of more advanced programming languages as needed
• Knowledge of MS Office
• Willing to volunteer expertise pro bono
• Available beginning May 2012

Nice to Haves

• Master's Degree

Benefits

• On-the-job training
• Mentorship
• Exposure to all aspects of the fashion industry
• Pro bono internship