Marketing Engineer

Summary

Holt Homes manages paid search and paid social campaigns for homebuilders across North America. The Marketing Engineer will own the technical backbone of marketing systems, including tagging, tracking, platform integrations, CRM connectivity, and data quality across client accounts. This fully remote role partners with marketing teams to support accurate attribution, reporting, onboarding, and campaign launches.

Responsibilities

• Builds, maintains, and audits Google Tag Manager (GTM) containers across client accounts: tags, triggers, and variables
• Implements conversion tracking across ad platforms (Google Ads, Meta, Bing) and troubleshoots tracking issues as they arise
• Configures and maintains Meta event tracking for accurate, resilient server-side event tracking
• Diagnoses and resolves tagging discrepancies, tracking gaps, and data quality issues; escalates platform-level bugs when needed
• Builds and maintains integrations between CRM systems and ad platforms (Google Ads, Meta) so lead and sales data flows accurately in both directions
• Manages broader ad platform integrations, including call tracking and other connected data sources
• Partners with the SEM/PPC, CRM, and Local SEO teams to ensure tracking supports accurate attribution and reporting
• Audits and builds out tracking infrastructure during new client onboarding
• QAs tracking implementations before campaign launches to catch issues proactively, not after the fact
• Documents tracking setups, integration configurations, and troubleshooting steps for the team's shared reference
• Works with the team to improve and maintain tracking and configuration best practices across platforms
• Stays current on ad platform pixel, API, and privacy changes (e.g., Meta CAPI, GA4, iOS/consent updates) and flags impacts to the broader team

Skills

• 2-5 years of hands-on experience in marketing technology, with real work in Google Tag Manager (not just familiarity, actual container builds and troubleshooting)
• Experience implementing conversion tracking across ad platforms (Google Ads, Meta, Bing) and diagnosing tracking issues when they break
• Some exposure to server-side tracking or Meta CAPI, or a strong willingness to get fluent in it quickly
• Experience with at least one CRM (HubSpot, Salesforce, or similar) and connecting CRM data to ad platforms
• Comfort managing tracking across multiple client accounts at once; this is an agency environment, and juggling different setups, stakeholders, and priorities is part of the job
• A troubleshooting mindset. You like figuring out why something's broken more than you mind that it broke
• This is a fully remote position. You can work from anywhere in the US
• Four-year degree preferred, or a track record of proven experience that speaks for itself

Qualifications

Must Haves

• 2-5 years of hands-on experience in marketing technology, with real work in Google Tag Manager (not just familiarity, actual container builds and troubleshooting)
• Experience implementing conversion tracking across ad platforms (Google Ads, Meta, Bing) and diagnosing tracking issues when they break
• Some exposure to server-side tracking or Meta CAPI, or a strong willingness to get fluent in it quickly
• Experience with at least one CRM (HubSpot, Salesforce, or similar) and connecting CRM data to ad platforms
• Comfort managing tracking across multiple client accounts at once; this is an agency environment, and juggling different setups, stakeholders, and priorities is part of the job
• A troubleshooting mindset. You like figuring out why something's broken more than you mind that it broke
• This is a fully remote position. You can work from anywhere in the US

Nice to Haves

• Four-year degree preferred, or a track record of proven experience that speaks for itself

Benefits

• 100% remote. Work from anywhere in the US
• Option to join us at our annual Summit
• Growth mindset is baked into our culture. We encourage curiosity, asking questions, and constantly improving your craft
• Everyone here is working toward the same goal and genuinely cheers each other on