Junior FP&A Analyst

Summary

Leaf Home is dedicated to making homeownership easy and is recognized as a top workplace. The Junior FP&A Analyst will support the Marketing FP&A function by driving data-driven decision-making, improving marketing efficiency, and enhancing financial visibility across marketing channels.

Responsibilities

• Support weekly forecasts, monthly pacing, and annual planning (AOP) processes for marketing expenses, lead generation, and volume drivers
• Build and maintain financial models linking marketing investment to volume, revenue, and contribution margin
• Analyze marketing performance across channels (Digital, Offline) utilizing various conversion metrics and contribution margin profitability
• Prepare weekly and monthly reporting packages highlighting trends, variances, and key insights for leadership
• Develop and maintain dashboards to improve visibility into marketing funnel performance and efficient metrics
• Maintain and enhance financial models, ensuring accuracy, scalability, and alignment with evolving business needs
• Identify opportunities to streamline, standardize, and automate reporting and forecasting processes
• Support month-end close activities, including variance analysis between actuals, forecast, and plan
• Conduct deep-dive analyses on marketing performance, channel mix optimization, and investment decisions
• Support business cases for new initiatives, vendor evaluations, and efficiency improvement projects

Skills

• Bachelor's degree
• 1-3 years in financial analysis, consulting, strategic/marketing finance, or related field
• Proficiency using Microsoft Office Suite
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)
• Strong quantitative and analytical competency, Excel skills are a must
• Familiarity with marketing metrics (CPL, conversion rates, ROI/ROAS) preferred
• Experience with NetSuite and Tableau are a plus

Qualifications

Must Haves

• Bachelor's degree
• 1-3 years in financial analysis, consulting, strategic/marketing finance, or related field
• Proficiency using Microsoft Office Suite
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)

Nice to Haves

• Strong quantitative and analytical competency, Excel skills are a must
• Familiarity with marketing metrics (CPL, conversion rates, ROI/ROAS) preferred
• Experience with NetSuite and Tableau are a plus

Benefits

• Competitive medical, dental, and vision benefits after 60 days
• Retirement savings plan with company match
• Paid parental leave
• Generous paid time off programs
• On-campus fitness programs
• Meal delivery services
• Comprehensive health, wellbeing, financial wellness, and childcare benefits
• Opportunities for growth and advancement
• Employee assistance program with 24/7 legal, financial, and counseling support
• Employee discount marketplace with thousands of savings options
• Flexible Gym Membership Program if applicable
• Employee resource groups, including VetConnect and the Women’s Committee
• Dedicated to providing resources and encouragement for employee growth
• 24/7 legal, financial, and counseling support