Summary
Mural is seeking a strategic and collaborative Corporate Marketing Manager to help shape how its brand and company story are brought to market. The role leads cross-functional integrated marketing initiatives, including campaigns, executive programs, product launches, events, and sales-led growth initiatives, while measuring performance and strengthening buyer engagement.
Responsibilities
- Collaborate closely with Sales and Marketing to develop programs that support strategic account engagement and pipeline acceleration
- Support Event Marketing on executive experiences, customer events, and account-based initiatives that strengthen relationships with key prospects and customers
- Support Content Marketing on Webinars, Whitepapers and other offerings that generate leads and pipeline
- Partner with Product Marketing and GTM leadership to support product launches, strategic announcements, and company initiatives
- Develop marketing assets and messaging that support enterprise sales conversations and customer expansion opportunities
- Align corporate marketing initiatives with broader revenue and growth objectives
- Develop and execute integrated corporate marketing campaigns that align brand, product, customer, and revenue objectives
- Ensure consistent messaging and execution across owned, earned, paid, partner, and event channels
- Measure campaign performance and optimize based on business outcomes and insights
- Help evolve and amplify Mural’s corporate narrative across campaigns, communications, and experiences
- Ensure consistency of messaging and brand standards across internal and external communications
- Support executive visibility through speaking opportunities, thought leadership content, customer engagement, and industry recognition
- Identify opportunities to showcase customer success stories, innovation, and market leadership
- Help coordinate event messaging, promotional plans, executive content, and post-event engagement
- Manage multiple cross-functional initiatives while balancing competing priorities and deadlines
- Partner with external agencies and vendors as needed to deliver high-quality marketing programs
- Define and track KPIs that measure campaign performance, brand engagement, event success, and contribution to pipeline
- Analyze results and communicate insights and recommendations to stakeholders
- Continuously identify opportunities to improve processes, collaboration, and marketing effectiveness
Skills
- 2+ years of experience in corporate marketing, integrated marketing, brand marketing, or strategic marketing within a B2B SaaS or technology company
- Proven experience leading cross-functional integrated marketing campaigns from strategy through execution
- Strong understanding of B2B go-to-market strategy and experience partnering with Product Marketing, Revenue Marketing, and Sales
- Experience supporting enterprise or sales-led growth initiatives through marketing programs and executive engagement
- Exceptional project management skills with the ability to lead multiple high-impact initiatives simultaneously
- Outstanding written, verbal, and presentation skills with a talent for translating complex ideas into compelling stories
- Experience collaborating with executive stakeholders and cross-functional teams
- Analytical mindset with experience measuring marketing performance and using data to inform decisions
- Experience supporting product launches and GTM initiatives
- Experience with enterprise account-based marketing (ABM) or strategic account programs
- Experience managing corporate events, executive experiences, and customer engagement programs
- Familiarity with marketing automation, CRM, and analytics platforms
- Experience working in a fast-paced, high-growth SaaS environment
Qualifications
Must Haves
- 2+ years of experience in corporate marketing, integrated marketing, brand marketing, or strategic marketing within a B2B SaaS or technology company
- Proven experience leading cross-functional integrated marketing campaigns from strategy through execution
- Strong understanding of B2B go-to-market strategy and experience partnering with Product Marketing, Revenue Marketing, and Sales
- Experience supporting enterprise or sales-led growth initiatives through marketing programs and executive engagement
- Exceptional project management skills with the ability to lead multiple high-impact initiatives simultaneously
- Outstanding written, verbal, and presentation skills with a talent for translating complex ideas into compelling stories
- Experience collaborating with executive stakeholders and cross-functional teams
- Analytical mindset with experience measuring marketing performance and using data to inform decisions
- Experience supporting product launches and GTM initiatives
- Experience with enterprise account-based marketing (ABM) or strategic account programs
- Experience managing corporate events, executive experiences, and customer engagement programs
- Familiarity with marketing automation, CRM, and analytics platforms
- Experience working in a fast-paced, high-growth SaaS environment