Social Media Manager

Summary

Nexcess provides specialty cloud solutions for organizations where performance and compliance have to coexist. The Social Media Manager will own Nexcess and Servers.com’s LinkedIn presence and Reddit program, develop social-native content, enable internal experts, manage agency partners, and use listening and performance data to guide social strategy.

Responsibilities

• Own the Nexcess and Servers.com LinkedIn company pages, from calendar to copy to community response bringing launches, events and campaigns to social
• Concept and direct social-native content, including short-form video, working with the Creative team
• Invent and test new formats, turning the ones that work into something repeatable
• Enable a roster of internal experts to publish, drawing out what they know, drafting in their voice where needed, and growing the roster as more people put their hand up
• Manage the Reddit agency day to day, reviewing drafts and replies before they go live
• Partner with the Demand Gen team to boost the posts and people already earning attention
• Turn listening and performance data into decisions about what gets published next
• Hold the line on brand voice across both pages and every ghostwritten post

Skills

• 4-6 years in B2B social media with LinkedIn as a primary channel
• Experience running a Reddit program, and a feel for how presence gets built in communities that don't want to be marketed to
• A portfolio of original B2B social work you wrote and published yourself, from concept to publish
• A clear sense of what works in short-form video and graphics, and the briefing skills to get it made
• A track record growing a company page audience, judged on engagement from the right buyers rather than follower count
• Experience getting subject matter experts to publish, and making it easy enough that they keep going
• Experience briefing an agency partner and holding the standard of what they produce
• Comfort translating technical subject matter to customer facing content
• A current working understanding of how LinkedIn distribution behaves, and the judgment to separate platform mechanics from platform folklore
• While performing the essential duties of this job, the individual is regularly required to speak and hear
• While performing the essential duties of this job, the individual is regularly required to use hands for keyboarding, gross manipulation, and fine manipulation
• Works at a desk and computer screen for extended periods of time
• Works in a traditional climate controlled office environment or from home
• Works in a highly stressful environment dealing with a wide variety of challenges, deadlines and diverse employee population
• Working knowledge of GitHub and the developer communities around it, including how advocates there shape the perception of a company

Qualifications

Must Haves

• 4-6 years in B2B social media with LinkedIn as a primary channel
• Experience running a Reddit program, and a feel for how presence gets built in communities that don't want to be marketed to
• A portfolio of original B2B social work you wrote and published yourself, from concept to publish
• A clear sense of what works in short-form video and graphics, and the briefing skills to get it made
• A track record growing a company page audience, judged on engagement from the right buyers rather than follower count
• Experience getting subject matter experts to publish, and making it easy enough that they keep going
• Experience briefing an agency partner and holding the standard of what they produce
• Comfort translating technical subject matter to customer facing content
• A current working understanding of how LinkedIn distribution behaves, and the judgment to separate platform mechanics from platform folklore
• While performing the essential duties of this job, the individual is regularly required to speak and hear
• While performing the essential duties of this job, the individual is regularly required to use hands for keyboarding, gross manipulation, and fine manipulation
• Works at a desk and computer screen for extended periods of time
• Works in a traditional climate controlled office environment or from home
• Works in a highly stressful environment dealing with a wide variety of challenges, deadlines and diverse employee population

Nice to Haves

• working knowledge of GitHub and the developer communities around it, including how advocates there shape the perception of a company

Benefits

• Works from home (remote work arrangement)