Category Development Manager

Summary

Piping Rock Health Products is a global vitamin and supplement manufacturer focused on quality wellness products. The Category Development Manager oversees product lifecycles across direct-to-consumer, eCommerce, and retail channels, using consumer, shopper, market, and sales data to develop category strategies and actionable recommendations that drive growth.

Responsibilities

• Manage category performance and product lifecycles, from new product development through discontinuation
• Analyze assortment, competitors, consumer insights, and sales trends to identify growth opportunities
• Drive new product launches in partnership with Sales, Marketing, and Creative
• Maintain accurate product data and category hierarchies
• Manage vendor relationships, pricing, and promotional opportunities
• Partner with Marketing on email, promotions, SEM, SEO, and on-site search content
• Use category reviews and broker partnerships to support retail growth
• Forecast performance and present actionable recommendations
• Conduct advanced Excel analysis, including duplication and transferability assessments
• Work effectively across multiple systems and platforms
• Perform additional duties as assigned

Skills

• 2+ years of category management, merchandising, or retail analytics experience, preferably within CPG, health and wellness, or eCommerce
• Advanced Excel skills, including pivot tables, Vlookups, data analysis, and reporting
• Strong PowerPoint skills with the ability to create clear, executive-ready presentations
• Extensive experience using syndicated data platforms, such as Circana/IRI or NielsenIQ, to evaluate category trends, consumer behavior, and competitive performance
• Strong retail and analytical mindset with the ability to turn complex data into actionable business recommendations
• Excellent communication and presentation skills with the ability to share insights across teams and with senior leadership
• Bachelor's degree in Business, Marketing, Analytics, or a related field preferred

Qualifications

Must Haves

• 2+ years of category management, merchandising, or retail analytics experience, preferably within CPG, health and wellness, or eCommerce
• Advanced Excel skills, including pivot tables, Vlookups, data analysis, and reporting
• Strong PowerPoint skills with the ability to create clear, executive-ready presentations
• Extensive experience using syndicated data platforms, such as Circana/IRI or NielsenIQ, to evaluate category trends, consumer behavior, and competitive performance
• Strong retail and analytical mindset with the ability to turn complex data into actionable business recommendations
• Excellent communication and presentation skills with the ability to share insights across teams and with senior leadership

Nice to Haves

• Bachelor's degree in Business, Marketing, Analytics, or a related field preferred

Benefits

• Medical
• Dental
• Vision
• 401K with Company Match
• Pet insurance
• Fun and exciting company events
• Summer Picnic
• Festive Packages
• Holiday Celebrations
• Associate referral bonuses