Community & Partnerships Manager

Summary

R.A.D® is a performance footwear company rooted in training and influenced by the lifestyle subcultures of skateboarding and surfing. The Community & Partnerships Manager will build and execute the company's Texas community and partnerships strategy, develop relationships with coaches, creators, athletes, and community leaders, and grow the R.A.D® Coaching Team. The role also manages partner contracts, performance analytics, product seeding, events, and collaboration with the marketing team.

Responsibilities

• Work alongside the Director of Community & Partnerships to build and execute the Texas community and partnerships strategy, with an initial focus on Austin, Dallas and Houston
• Build relationships with coaches and the wider training community in a grassroots, authentic manner
• Identify and develop partnerships with relevant players in the gym training space - creators, athletes, and community leaders - who drive credibility for the R.A.D® brand
• Train, participate, and spectate at local events and community meals with key members
• Visit an agreed volume of gyms and training spaces per week across the CrossFit, functional training, and Hyrox space, determined by a pre-agreed tiering system
• Build out the R.A.D® Coaching Team in Texas, focused on recruiting high-level, respected coaches
• Manage relationships with all coaching team members, checking in with each at least once a month - workout, coffee, or conversation
• Look for opportunities to support coaching team members on a personal level, beyond the brand relationship
• Partner with the coaching team on event collaboration and activations
• Lead contract negotiation and management for digital creators and partners, ensuring budget is optimized and used in the right places
• Analyze the performance of each partner through a data-first approach, to ensure strong ROI
• Report cross-category performance data to the Director of Community & Partnerships and the wider business
• Develop engagement strategies to strengthen relationships with partners over time, not just at the point of signing
• Aligned to the broader seeding strategy, ensure key community members and partners are provided with relevant R.A.D® product at the right moments
• Provide support for larger R.A.D® events as required, including activating R.A.D® Training Team members and athletes within community events
• Work closely with the marketing team to ensure community and partnerships activity aligns with - and complements - the central brand strategy
• Manage workload and priorities across multiple product categories and performance disciplines

Skills

• Existing roots in the Texas gym training community - CrossFit, functional fitness, Hyrox, or adjacent spaces - or a fast ability to build them
• 3+ years of experience across community management, partnerships, influencer marketing, or grassroots marketing, ideally in the fitness space
• A genuine passion for sport, training, and the culture surrounding it - you regularly train and participate yourself
• Strong relationship-building skills, with the ability to connect authentically across coaches, athletes, and community leaders
• Commercial awareness - comfortable negotiating contracts and managing budget with a partner's ROI in mind
• An analytical eye for trends when evaluating partner performance, with a working knowledge of social media monitoring tools (e.g. Hootsuite, CreatorIQ) and proficiency in Excel, PowerPoint, and Google Analytics
• Self-motivated and highly organized, with the ability to manage your own schedule and priorities remotely
• A clear communicator, comfortable reporting back to the wider team and representing the brand externally
• An understanding of what makes a community feel real, and what makes it feel like marketing

Qualifications

Must Haves

• Existing roots in the Texas gym training community - CrossFit, functional fitness, Hyrox, or adjacent spaces - or a fast ability to build them
• 3+ years of experience across community management, partnerships, influencer marketing, or grassroots marketing, ideally in the fitness space
• A genuine passion for sport, training, and the culture surrounding it - you regularly train and participate yourself
• Strong relationship-building skills, with the ability to connect authentically across coaches, athletes, and community leaders
• Commercial awareness - comfortable negotiating contracts and managing budget with a partner's ROI in mind
• An analytical eye for trends when evaluating partner performance, with a working knowledge of social media monitoring tools (e.g. Hootsuite, CreatorIQ) and proficiency in Excel, PowerPoint, and Google Analytics
• Self-motivated and highly organized, with the ability to manage your own schedule and priorities remotely
• A clear communicator, comfortable reporting back to the wider team and representing the brand externally
• An understanding of what makes a community feel real, and what makes it feel like marketing

Benefits

• Health, dental, and vision coverage.
• 401k with company match.
• Generous employee product allowance.
• 20 days annual leave.
• Family and friends discount.
• Quarterly Power of Movement allowance - put it toward a gym membership, race entry, or whatever keeps you moving.
• Quarterly PT allowance.
• A small team doing something real - building a community-led brand from the ground up, in a space that matters.
• This is a hybrid role.