Brand Creator Manager, TikTok Shop / Social Commerce

Summary

OverCast Digital is a TikTok Shop Partner specializing in social commerce strategy, affiliate management, and LIVE shopping. The Brand Creator Manager will own affiliate creator programs for beauty and personal care brands, manage client relationships, analyze performance, lead campaign execution, and provide strategic recommendations for growth.

Responsibilities

• Own affiliate creator strategy and implementation for your assigned brands, including pipeline development, outreach prioritization, and program optimization
• Manage a portfolio of affiliate creators, identifying top performers and surfacing graduation candidates for VIP consideration
• Analyze content performance trends — hooks, video formats, product resonance — and apply those insights to inform creator selection, briefing, and sampling strategy
• Track product request signals from creators and use them to shape messaging recommendations and sampling decisions
• Serve as a primary point of contact for clients on affiliate and creator program performance
• Participate in weekly client strategy syncs, presenting performance analysis and strategic recommendations with confidence
• Communicate clearly and proactively, flagging risks and opportunities before clients have to ask
• Own the affiliate section of client weekly agendas and reporting decks
• Analyze creator and campaign performance beyond surface metrics — diagnose what is working, why, and what to do next
• Track trends across your brand portfolio and provide actionable recommendations that connect performance data to client growth goals
• Build weekly reports that tell a clear story, not just pull numbers
• Lead affiliate outreach, creator onboarding, and campaign execution end to end
• Manage creator communications across briefs, timelines, product sampling, and content requirements
• Own sampling logistics for standard affiliate creators and execute VIP sampling handoffs in coordination with the Creator Management team
• Partner closely with Account Managers, the Creator Management team, and Shop Operations to align on campaign priorities and client goals
• Collaborate with leadership on escalations, strategic decisions, and program development as the team grows

Skills

• • 3-5 years of experience in affiliate marketing, with meaningful exposure to creator or influencer programs within a social commerce or e-commerce context
• • Agency experience required — you have worked in a fast-moving, multi-client environment and know how to manage competing priorities without losing quality
• • Demonstrated ability to manage affiliate programs with real strategic ownership, not just execution support
• • Operates with a high degree of autonomy — you stay ahead of your accounts, manage up proactively, and don't wait to be asked
• • Confident, professional communicator who can lead client-facing conversations and hold a room with senior marketing stakeholders
• • Strong analytical instincts — comfortable turning performance data into clear narratives and recommendations
• • Highly organized with the ability to manage multiple brands and workstreams simultaneously without dropping balls
• • Deep familiarity with TikTok and the social commerce creator landscape
• • 1+ year of hands-on TikTok Shop experience
• • Proficiency in Google Workspace, Lark, and Slack
• • Familiarity with affiliate outreach platforms (e.g., Cruva, Euka, Blazi, or similar tools)
• • Bachelor's degree in Marketing, Communications, or a related field
• • Based in New York City
• • Background in beauty, fashion, lifestyle, or CPG is strongly preferred. You understand the category, the consumer, and the creator landscape within it

Qualifications

Must Haves

• • 3-5 years of experience in affiliate marketing, with meaningful exposure to creator or influencer programs within a social commerce or e-commerce context
• • Agency experience required — you have worked in a fast-moving, multi-client environment and know how to manage competing priorities without losing quality
• • Demonstrated ability to manage affiliate programs with real strategic ownership, not just execution support
• • Operates with a high degree of autonomy — you stay ahead of your accounts, manage up proactively, and don't wait to be asked
• • Confident, professional communicator who can lead client-facing conversations and hold a room with senior marketing stakeholders
• • Strong analytical instincts — comfortable turning performance data into clear narratives and recommendations
• • Highly organized with the ability to manage multiple brands and workstreams simultaneously without dropping balls
• • Deep familiarity with TikTok and the social commerce creator landscape
• • 1+ year of hands-on TikTok Shop experience
• • Proficiency in Google Workspace, Lark, and Slack
• • Familiarity with affiliate outreach platforms (e.g., Cruva, Euka, Blazi, or similar tools)
• • Bachelor's degree in Marketing, Communications, or a related field
• • Based in New York City

Nice to Haves

• • Background in beauty, fashion, lifestyle, or CPG is strongly preferred. You understand the category, the consumer, and the creator landscape within it

Benefits

• 401K
• Health Insurance
• Flexible PTO
• Flexible Work Hours
• Remote work or a coworking space provided by OverCast Digital