Brand Designer

Summary

Tailscale provides software that securely connects people and their devices, and is seeking an experienced Brand Designer to bring its brand to life across customer touchpoints. The role owns brand design projects, creates creative assets across marketing channels, extends visual identity systems, and collaborates with cross-functional teams to deliver polished, cohesive experiences.

Responsibilities

• Own brand design projects from creative brief through final delivery with limited guidance
• Design high-quality creative assets across web, campaigns, events, social media, presentations, product marketing, and internal communications
• Apply and thoughtfully extend Tailscale's visual identity across new formats and channels
• Create reusable templates, design systems, and creative processes that improve consistency and efficiency
• Partner closely with Growth, Web, Product Marketing, Content, and Developer Relations to deliver cohesive customer experiences
• Present design concepts and rationale to stakeholders and thoughtfully incorporate feedback
• Balance multiple projects while consistently delivering polished, production-ready work
• Contribute ideas that improve the quality, scalability, and effectiveness of our creative work

Skills

• * 3+ years of professional experience in brand, marketing, or visual design
• * Strong portfolio demonstrating exceptional design foundations: color theory, accessibility, typography, layout, and storytelling
• * Fluency in Figma and Adobe Creative Cloud
• * Experience designing for digital marketing, websites, campaigns, and brand systems
• * Strong understanding of production-ready design across digital and print
• * Excellent communication and presentation skills
• * Ability to manage multiple projects and priorities with minimal oversight
• * Experience collaborating cross-functionally with marketers, writers, developers, and other designers
• * Strong attention to detail with a high bar for quality and consistency
• * Comfortable giving and receiving constructive design feedback
• * Actively seeks opportunities to refine processes, improve project organization, and make collaboration more effective through thoughtful recommendations
• * Curious by nature, with a desire to learn about the technical world of networking
• * Experience designing for B2B SaaS or developer-focused products
• * Familiarity with design systems and component libraries
• * Motion design or animation experience
• * Illustration or icon design experience
• * Basic understanding of HTML/CSS and web design constraints
• * Experience supporting experimentation, conversion optimization, or growth marketing initiatives
• * Experience working in fast-paced startup or scale-up environments
• * Experience art-directing or mentoring junior designers

Qualifications

Must Haves

• * 3+ years of professional experience in brand, marketing, or visual design
• * Strong portfolio demonstrating exceptional design foundations: color theory, accessibility, typography, layout, and storytelling
• * Fluency in Figma and Adobe Creative Cloud
• * Experience designing for digital marketing, websites, campaigns, and brand systems
• * Strong understanding of production-ready design across digital and print
• * Excellent communication and presentation skills
• * Ability to manage multiple projects and priorities with minimal oversight
• * Experience collaborating cross-functionally with marketers, writers, developers, and other designers
• * Strong attention to detail with a high bar for quality and consistency
• * Comfortable giving and receiving constructive design feedback
• * Actively seeks opportunities to refine processes, improve project organization, and make collaboration more effective through thoughtful recommendations
• * Curious by nature, with a desire to learn about the technical world of networking

Nice to Haves

• * Experience designing for B2B SaaS or developer-focused products
• * Familiarity with design systems and component libraries
• * Motion design or animation experience
• * Illustration or icon design experience
• * Basic understanding of HTML/CSS and web design constraints
• * Experience supporting experimentation, conversion optimization, or growth marketing initiatives
• * Experience working in fast-paced startup or scale-up environments
• * Experience art-directing or mentoring junior designers

Benefits

• An inclusive, flexible environment where you can be your authentic self.
• A competitive total compensation package. This includes an equity incentive plan and variable commission (for quota-based roles).
• Comprehensive group benefits with no waiting period, including health, vision, and dental coverage for you and your family.
• Remote first company—most of our teams work fully remotely, with virtual and in-person social events and access to a corporate co-working program.
• Employer-funded retirement contributions: Tailscale will match your retirement contributions dollar-for-dollar, up to a maximum annual employer contribution equal to 0.75% of your eligible compensation.
• Annual company retreat, team off-sites, and in-person collaboration opportunities across Canada, the United States, the United Kingdom, and Singapore.
• $1500 USD annually for professional development, plus mentorship, coaching, and internal promotion opportunities.
• Flexible, paid time off program.
• Company-owned laptop (Mac or PC), monthly home internet reimbursement, and $500 USD to customize your workstation.
• Paid parental leave top-ups: 20 weeks for birthing parents and 16 weeks for non-birthing parents.