Integrated Marketing & Operation Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

Summary

TikTok is the leading destination for short-form mobile video, and they are seeking an Integrated Marketing & Operation Project Intern for their US operation team. The role involves assisting with marketing campaigns, collaborating with various stakeholders, and conducting data analysis to optimize campaign performance.

Responsibilities

• Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives
• Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization
• Assist in communication and collaboration with local KOLs, social media and other digital channels to develop online community reputation and brand awareness
• Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance
• Assist to research on local market trends and culture; viral content, latest celebrity updates, and trending news. Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns
• Assist in branding execution and marketing plans to support overall product development

Skills

• Currently Pursuing an Undergraduate/Master in Business or a related discipline
• Familiarity with the latest local trends and social media influencers
• Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints and pressure
• Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects and eager to learn skills across a variety of marketing specialties
• An analytical and structured thinker, strong in understanding and deriving insights from data
• Majors in communication/marketing/e-commerce-related area
• Full-time intern who can work more than 4 months

Qualifications

Must Haves

• Currently Pursuing an Undergraduate/Master in Business or a related discipline
• Familiarity with the latest local trends and social media influencers
• Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints and pressure
• Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects and eager to learn skills across a variety of marketing specialties
• An analytical and structured thinker, strong in understanding and deriving insights from data

Nice to Haves

• Majors in communication/marketing/e-commerce-related area
• Full-time intern who can work more than 4 months

Benefits

• Interns have day one access to health insurance
• Interns have day one access to life insurance
• Interns have day one access to wellbeing benefits and more
• Interns also receive 10 paid holidays per year
• Paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year)
• Interns who are not working 100% remote may also be eligible for housing allowance