Platform Campaign Project Intern (TikTok Shop - US Campaign) - 2026 Start

Summary

TikTok is a leading destination for short-form mobile video, and they are seeking a Platform Campaign Project Intern to join their campaign team. In this role, you will assist with executing marketing campaigns and collaborate with various stakeholders to enhance brand awareness and campaign performance.

Responsibilities

• Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives
• Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization
• Assist in communication and collaboration with KOLs, social media and other digital channels to develop online community reputation and brand awareness
• Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance
• Assist to research on market trends and culture; viral content, latest celebrity updates, and trending news. Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns
• Assist in branding execution and marketing plans to support overall product development

Skills

• Currently pursuing a bachelor's or master's degree, preferably in a communication/marketing/e-commerce-related major
• Full-time intern who can work more than 4 months is a plus (5 days a week)
• Familiarity with the latest trends and social media influencers
• Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints
• Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects
• Eager to learn skills across a variety of marketing specialties
• An analytical and structured thinker, strong in understanding and deriving insights from data
• Prior internships in marketing, e-commerce platforms, and creative agencies will be a bonus

Qualifications

Must Haves

• Currently pursuing a bachelor's or master's degree, preferably in a communication/marketing/e-commerce-related major
• Full-time intern who can work more than 4 months is a plus (5 days a week)
• Familiarity with the latest trends and social media influencers
• Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints
• Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects
• Eager to learn skills across a variety of marketing specialties

Nice to Haves

• An analytical and structured thinker, strong in understanding and deriving insights from data
• Prior internships in marketing, e-commerce platforms, and creative agencies will be a bonus

Benefits

• Day one access to health insurance
• Day one access to life insurance
• Day one access to wellbeing benefits and more
• 10 paid holidays per year
• Paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year)
• Housing allowance (if not working 100% remote)