B2C E-Commerce Analytics & Website Intern, Summer 2027

Summary

Watts Water Technologies provides smart, connected, and sustainable water solutions for residential and commercial customers. The B2C E-Commerce Analytics & Website Intern will support the management, measurement, and optimization of direct-to-consumer e-commerce websites through analytics, reporting, content management, merchandising, testing, and customer experience improvement.

Responsibilities

• Monitor and report on key e-commerce performance metrics, including website traffic, conversion rate, revenue, average order value, product performance, and customer purchase behavior
• Maintain recurring performance reports and dashboards to support business decision-making
• Analyze website, product, and category performance to identify trends, opportunities, and areas for improvement
• Support basic on-page SEO activities, including page titles, meta descriptions, image alt text, internal linking, and content quality reviews
• Support day-to-day management of e-commerce website content, including product pages, descriptions, specifications, digital assets, promotions, and navigation updates
• Conduct website audits to identify missing, inaccurate, outdated, or inconsistent content and recommend corrective actions
• Assist with product launches, promotional updates, website merchandising activities, and content management initiatives
• Test website functionality and customer experience elements, including search, navigation, checkout, and promotional content
• Support website optimization initiatives through analysis, testing, and performance monitoring
• Conduct customer journey reviews and identify opportunities to improve the online shopping experience
• Assist with special projects and other duties as assigned by management
• Demonstrate commitment to Watts' values of Integrity, Accountability, Continuous Improvement and Innovation, and Transparency

Skills

• Currently pursuing a Bachelor's degree in Business, Marketing, E-Commerce, Analytics, Information Systems, or a related field
• Strong analytical and problem-solving skills
• Strong attention to detail and organizational skills
• Proficiency with Microsoft Excel, Google Sheets, or similar analytical tools
• Strong written and verbal communication skills
• Interest in e-commerce, analytics, and digital customer experiences
• Ability to remain seated at a desk or workstation for extended periods
• Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods
• Ability to physically move around the office, organize or transport files, packages, or other office-related materials
• Ability to read documents, use a computer, and perform data entry tasks
• Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls
• Ability to operate standard office equipment such as computers, printers, phones, and copiers
• Ability to occasionally lift and carry light objects, such as office supplies, documents, or small equipment
• Experience with Google Analytics (GA4) or other web analytics platforms
• Familiarity with e-commerce platforms or content management systems (CMS)
• Experience using PivotTables, XLOOKUP/VLOOKUP, and basic data analysis techniques
• Basic understanding of e-commerce KPIs and website performance measurement
• Experience maintaining or updating website content
• Exposure to Power BI, Tableau, Looker Studio, or similar reporting tools
• Basic familiarity with QA/UAT, A/B testing, or conversion rate optimization is a plus

Qualifications

Must Haves

• Currently pursuing a Bachelor's degree in Business, Marketing, E-Commerce, Analytics, Information Systems, or a related field
• Strong analytical and problem-solving skills
• Strong attention to detail and organizational skills
• Proficiency with Microsoft Excel, Google Sheets, or similar analytical tools
• Strong written and verbal communication skills
• Interest in e-commerce, analytics, and digital customer experiences
• Ability to remain seated at a desk or workstation for extended periods
• Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods
• Ability to physically move around the office, organize or transport files, packages, or other office-related materials
• Ability to read documents, use a computer, and perform data entry tasks
• Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls
• Ability to operate standard office equipment such as computers, printers, phones, and copiers
• Ability to occasionally lift and carry light objects, such as office supplies, documents, or small equipment

Nice to Haves

• Experience with Google Analytics (GA4) or other web analytics platforms
• Familiarity with e-commerce platforms or content management systems (CMS)
• Experience using PivotTables, XLOOKUP/VLOOKUP, and basic data analysis techniques
• Basic understanding of e-commerce KPIs and website performance measurement
• Experience maintaining or updating website content
• Exposure to Power BI, Tableau, Looker Studio, or similar reporting tools
• Basic familiarity with QA/UAT, A/B testing, or conversion rate optimization is a plus

Benefits

• This role is remote based in the US.