Web Strategist

Summary

Webstacks is a website operations and growth marketing agency serving high-growth B2B technology clients. The Web Strategist will lead and support website project strategy from discovery through launch, aligning client goals with user needs and coordinating with strategy, design, development, and project management teams. The role also involves stakeholder interviews, website and competitor research, information architecture, user journey planning, and client communication.

Responsibilities

• Work closely with our lead strategist to build a robust, high-functioning strategy department serving both website projects and retainers
• Own project strategy for assigned clients, ensuring strategic alignment with client goals and project scope while cultivating strong partnerships with clients
• Create project plans designed around client business goals based on qualitative and quantitative data as well as input from other team SMEs; provide timely strategic input to design, development, and project management
• Identify opportunities and keep track of potential post-launch scope to pave the way for a seamless transition into retainer projects
• Take part in cross-functional efforts to define the strategy services we offer and how we deliver them
• Uphold high standards of quality, ensuring both creative and technical outputs meet or exceed client expectations and industry best practices
• Hold in-depth stakeholder interviews with client leadership to identify business goals and constraints as well as end-user priorities to plan for a seamless visitor-centric web experience
• Conduct detailed website performance, content, and competitor research to produce insightful, actionable recommendations and polished client-facing reports
• Work closely with clients to define information architecture and user journeys using tools like ScreamingFrog, Google Analytics, Hotjar, Slickplan, and Figma
• Flag potential issues with project managers, collaborate with design and dev teams, communicate with clients, and step in when needed to help keep things moving on projects

Skills

• * 3+ years of experience in defining website strategies, preferably for a wide range of web project including full-scale redesigns, tech stack migrations, and bespoke web solutions
• * Strong understanding of web principles, methodologies, and software; a personal interest in staying up to date on the latest tools and techniques in web design, UI/UX, and related disciplines
• * Demonstrated ability in strategic planning, analytical thinking, and problem-solving; experience making strategic decisions and maintaining project momentum with variable resources in high-stress situations involving multiple stakeholders
• * Excellent interpersonal and communication skills, with a proven track record of building cross-functional partnerships to drive project success
• * Self-motivated attitude with the a to thrive in a dynamic environment, adapting to real-time changes in project scopes, processes, and resource allocations

Qualifications

Must Haves

• * 3+ years of experience in defining website strategies, preferably for a wide range of web project including full-scale redesigns, tech stack migrations, and bespoke web solutions
• * Strong understanding of web principles, methodologies, and software; a personal interest in staying up to date on the latest tools and techniques in web design, UI/UX, and related disciplines
• * Demonstrated ability in strategic planning, analytical thinking, and problem-solving; experience making strategic decisions and maintaining project momentum with variable resources in high-stress situations involving multiple stakeholders
• * Excellent interpersonal and communication skills, with a proven track record of building cross-functional partnerships to drive project success
• * Self-motivated attitude with the a to thrive in a dynamic environment, adapting to real-time changes in project scopes, processes, and resource allocations

Benefits

• Unlimited vacation policy
• Health, dental, and vision insurance
• Matched 401(k)
• Macbook
• Constant growth and learning opportunities
• Work-life balance
• An energetic, motivating and fun culture
• You’re in control of your schedule. Meet your deadlines, ensure your talented team and your clients are equipped to succeed, and be prepared for your meetings. You are not destined for a desk 9-5… all we ask is that you produce, develop, and succeed!