Italian Speaking - Regional Marketing Executive

Summary

XM is an international company seeking a dynamic marketing professional to lead and coordinate marketing activities across the Italian market. The role focuses on developing country-specific strategies, managing social media and demand-generation campaigns, coordinating partners and events, evaluating performance through KPIs, and supporting market research and cross-functional execution.

Responsibilities

• Define and create country-specific marketing strategies
• Manages and executes engaging country-specific social media content, ensuring alignment with the Company's brand guidelines and business objectives
• Develop and implement demand generation and lead generation strategies and rollout plans across the Italian market
• Coordinates with agencies, external partners, and vendors to support marketing initiatives, events, and campaigns
• Provide support for marketing events and exhibitions as required
• Launch marketing campaigns as well as evaluate success and deliverables based on KPIs
• Assist the Marketing and the Business Development functions to carry out market research during new region penetration stage, in respect to each country’s ethics, culture, customs, etc
• Coordinate the marketing team and handle relevant delegated projects
• Collaborates with Marketing, Design, Business Development, and other internal stakeholders to ensure consistent messaging and timely execution
• Stay on top of current trends and best practices
• Perform any other related tasks as assigned by the Country Business Development Manager

Skills

• Degree in a marketing, advertising, communications or a business-related field
• At least 3 years of experience in a similar role
• Native Italian speaker and excellent knowledge of English
• Solid knowledge of marketing analytics and metrics features
• Strong digital marketing skills
• Outstanding communication and interpersonal skills
• Highly organised and ability to multitask
• Dynamic and target oriented
• Knowledge of social media management tools (e.g., Sprinklr) is considered an advantage
• Strong project management skills will be considered an advantage

Qualifications

Must Haves

• Degree in a marketing, advertising, communications or a business-related field
• At least 3 years of experience in a similar role
• Native Italian speaker and excellent knowledge of English
• Solid knowledge of marketing analytics and metrics features
• Strong digital marketing skills
• Outstanding communication and interpersonal skills
• Highly organised and ability to multitask
• Dynamic and target oriented

Nice to Haves

• Knowledge of social media management tools (e.g., Sprinklr) is considered an advantage
• Strong project management skills will be considered an advantage

Benefits

• Attractive remuneration package plus performance related reward
• Intellectually stimulating work environment
• Continuous personal development and international training opportunities