Product Marketing Manager

Summary

AcuityMD is a software and data platform that accelerates access to medical technologies. The Product Marketing Manager will drive go-to-market strategy, manage product launches, and create marketing assets to support sales and customer engagement.

Responsibilities

• Own AcuityMD’s go-to-market strategy for a product surface area in our platform
• Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
• Build high-quality sales-enablement assets that proactively position our sales team for success
• Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases
• Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
• Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
• Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts

Skills

• 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
• A track record of owning go-to-market strategy for products/products suites/lines of business
• Strong business acumen with the ability to draw conclusions based on data
• Strong quantitative skills to construct customer ROI and price models
• Experience building competitive positioning and messaging for new products and features
• Experience building sales materials and marketing collateral/assets
• Ability to run educational and marketing campaigns for new technology
• Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority
• Excellent writing and presentation skills
• Ability to explain complex topics in simple terms
• Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
• Strong project management skills with attention to detail
• Proven ability to excel in a dynamic, fast-paced environment
• Comfortable working virtually and independently
• Experience owning pricing and packaging strategy for products and features
• Experience successfully positioning, messaging, or training on new products and features within a market
• Experience with product launches, customer marketing programs, sales enablement & training
• Healthcare and healthcare data experience
• Passion for technology and/or healthcare

Qualifications

Must Haves

• 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
• A track record of owning go-to-market strategy for products/products suites/lines of business
• Strong business acumen with the ability to draw conclusions based on data
• Strong quantitative skills to construct customer ROI and price models
• Experience building competitive positioning and messaging for new products and features
• Experience building sales materials and marketing collateral/assets
• Ability to run educational and marketing campaigns for new technology
• Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority
• Excellent writing and presentation skills
• Ability to explain complex topics in simple terms
• Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
• Strong project management skills with attention to detail
• Proven ability to excel in a dynamic, fast-paced environment
• Comfortable working virtually and independently

Nice to Haves

• Experience owning pricing and packaging strategy for products and features
• Experience successfully positioning, messaging, or training on new products and features within a market
• Experience with product launches, customer marketing programs, sales enablement & training
• Healthcare and healthcare data experience
• Passion for technology and/or healthcare

Benefits

• Equity
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
• Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
• Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
• Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
• Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
• Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.