Marketing Manager

Summary

Acuity Inc. is a market-leading industrial technology company focused on innovative solutions in lighting and building management. The Brand and Product Marketing Manager will be responsible for developing brand positioning and communication strategies to enhance product visibility and customer engagement.

Responsibilities

• Light and Software Brand Management – End User Focus
• Manage brand positioning, messaging frameworks, and guidelines to ensure value is communicated consistently across audiences, with a strong focus on customer needs and outcomes
• Understand and communicate nLight and software product objectives within the lighting controls segment and broader connected building ecosystem
• Identify and support opportunities and strengthen brand representation and accuracy at industry events, sponsorships and customer engagements
• Electronics Product Releases - Driving Execution
• Execute the product communication release process and manage marketing deliverables across owned, organic, and paid channels
• Assess related brand and product assets and coordinate required updates across websites, sales enablement tools, product collateral, and communication platforms
• Gather input and cross-functional alignment on messaging to support an annual content calendar and execute associated communication tactics
• Cross-Functional Collaboration - Strategic Influence
• Collaborate on vertical and customer programs and related assets
• Conduct interviews and gather insights to create project references, testimonials, case studies and thought leadership
• Partner with stakeholders to ensure messaging reflects product value, customer needs, market trends, and business priorities
• Measurement and Continuous Improvement – Results Driven
• Leverage Key Performance Indicators, voice of customer, market research to identify opportunities and performance enhancements

Skills

• Proven B2B product marketing experience, ideally hardware and software products
• Ability to translate technical product capabilities into clear customer value propositions and audience-specific messaging
• Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver on time
• Excellent written and verbal communication skills with attention to detail
• Ability to collaborate effectively with product management, sales, creative, digital, channel, and cross-functional teams
• Experience using data, VOC, campaign metrics, and market insights to inform marketing recommendations
• Experience leveraging AI tools to improve productivity, enhance marketing content, and support preferred data-informed decision-making
• Proficiency with Microsoft Teams, Microsoft Office, Adobe tools, and internal marketing or project management systems
• Bachelor's degree in marketing or communication is preferred

Qualifications

Must Haves

• Proven B2B product marketing experience, ideally hardware and software products
• Ability to translate technical product capabilities into clear customer value propositions and audience-specific messaging
• Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver on time
• Excellent written and verbal communication skills with attention to detail
• Ability to collaborate effectively with product management, sales, creative, digital, channel, and cross-functional teams
• Experience using data, VOC, campaign metrics, and market insights to inform marketing recommendations
• Experience leveraging AI tools to improve productivity, enhance marketing content, and support preferred data-informed decision-making
• Proficiency with Microsoft Teams, Microsoft Office, Adobe tools, and internal marketing or project management systems

Nice to Haves

• Bachelor's degree in marketing or communication is preferred

Benefits

• Remote/flex position with occasional travel required