Sr. Web Analytics Developer

Summary

AEG is a leading company in the live entertainment industry, connecting fans with their favorite artists and teams. The Senior Web Analytics Developer will be responsible for implementing web data collection strategies and ensuring data integrity to drive insights for enhancing customer experiences across AXS' platforms.

Responsibilities

• Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection
• Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization
• Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness
• Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems
• Own the day-today technical aata Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments
• Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion
• Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence

Skills

• 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment
• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables
• Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus
• Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues
• Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.)
• Experience tracking mobile app KPIs for iOS and Android environments
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI
• Intermediate to advanced SQL proficiency preferred
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys
• Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences
• Strong written and verbal communication skills with internal stakeholders and external clients
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment
• Collaborative team player with a 'hack, test, and learn' mentality and a passion for continuous improvement
• Music, live entertainment, or ticketing industry experience highly desirable
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud a plus

Qualifications

Must Haves

• 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment
• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables
• Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus
• Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues
• Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.)
• Experience tracking mobile app KPIs for iOS and Android environments
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI
• Intermediate to advanced SQL proficiency preferred
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys
• Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences
• Strong written and verbal communication skills with internal stakeholders and external clients
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment
• Collaborative team player with a 'hack, test, and learn' mentality and a passion for continuous improvement

Nice to Haves

• Music, live entertainment, or ticketing industry experience highly desirable
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud a plus

Benefits

• Bonus: This position is eligible for a bonus under the current bonus plan requirements.
• Medical, dental and vision insurance
• Paid holidays, vacation and sick time
• Company paid basic life insurance
• Voluntary life insurance
• Parental leave
• 401k Plan (with a current employer match of 3%)
• Flexible spending and health savings account options
• Wellness offerings
• Currently, full time employees are eligible for these benefits on the first day of employment.
• Opportunities for learning and leveling up through training and education reimbursement.
• A range of Employee Resource Groups (ERGs) that foster connection, inclusion, and professional growth.
• Access to meaningful volunteer opportunities and community engagement programs to make a positive impact beyond the workplace