Analytics Specialist

Summary

Americaneagle.com is a web design, development, and digital marketing agency that helps clients grow through technology and digital solutions. The Analytics Specialist will lead analytics implementation and reporting, configure tracking platforms, build dashboards, advise clients on data strategy and compliance, and support data-driven decision-making.

Responsibilities

• Configure and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) for multiple client websites and campaigns
• Develop and manage Looker Studio (formerly Data Studio) dashboards to visualize KPIs and performance metrics
• Implement and maintain tracking pixels across platforms including Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other advertising platforms
• Participate in strategy sessions to understand client objectives and translate them into measurable analytics solutions
• Audit existing tracking implementations and recommend enhancements to improve data accuracy
• Implement cookie consent solutions to ensure compliance with privacy regulations
• Document analytics configurations and implementation processes for client transparency
• Stay current with analytics trends, tools, and industry best practices to provide innovative client solutions
• Collaborate with business analysts, developers, and other team members to ensure seamless implementation of tracking requirements
• Support reporting and analytics needs across platforms including Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other marketing channels

Skills

• • Bachelor's degree in Marketing, Business/Marketing Analytics, Data Science, Computer Science, Economics/Finance, or a related field
• • 3+ years of hands-on experience with Google Analytics and Google Tag Manager, including expertise with GA4
• • Experience creating dashboards in Looker Studio (formerly Data Studio) or similar business intelligence tools
• • Experience creating and maintaining tracking pixels in Meta Ads Manager, LinkedIn Ads Manager, Bing Ads Manager, and similar advertising platforms
• • Strong understanding of data visualization principles and calculated metrics
• • Excellent communication and presentation skills
• • Understanding of data privacy regulations and compliance best practices
• • Familiarity with SQL, Microsoft Excel, and other data manipulation tools preferred
• • Knowledge of web content management systems and digital marketing platforms preferred
• • Experience working in Agile project environments preferred
• • Exposure to additional analytics platforms such as Microsoft Power BI, Tableau, HubSpot, or Adobe Analytics preferred

Qualifications

Must Haves

• • Bachelor's degree in Marketing, Business/Marketing Analytics, Data Science, Computer Science, Economics/Finance, or a related field
• • 3+ years of hands-on experience with Google Analytics and Google Tag Manager, including expertise with GA4
• • Experience creating dashboards in Looker Studio (formerly Data Studio) or similar business intelligence tools
• • Experience creating and maintaining tracking pixels in Meta Ads Manager, LinkedIn Ads Manager, Bing Ads Manager, and similar advertising platforms
• • Strong understanding of data visualization principles and calculated metrics
• • Excellent communication and presentation skills
• • Understanding of data privacy regulations and compliance best practices

Nice to Haves

• • Familiarity with SQL, Microsoft Excel, and other data manipulation tools preferred
• • Knowledge of web content management systems and digital marketing platforms preferred
• • Experience working in Agile project environments preferred
• • Exposure to additional analytics platforms such as Microsoft Power BI, Tableau, HubSpot, or Adobe Analytics preferred

Benefits

• Opportunities to further develop their skills
• A comprehensive benefits package
• A positive work environment
• Company activities
• A good work-life balance