Product & Customer Marketing Manager

Summary

Aiwyn is a platform for accounting firms covering payments, practice management, client experience, and tax. The Product & Customer Marketing Manager will own product launches, messaging, enablement, and customer marketing across four products, translating customer and product insights into compelling stories and sales proof. The role partners with Product, Sales, Customer Success, and Marketing to drive win rate, product adoption, and message consistency.

Responsibilities

• Tiering an upcoming release and writing the launch brief that Product, Sales, CS, and Marketing all work from
• Interviewing a firm's leadership team about what changed after going live, and pulling out the proof points for a case study
• Building a message map for a new feature and testing it with the sales team
• Running an enablement session on a launch, then updating the pitch deck and one-pagers
• Refreshing competitive battlecards after a deal review
• Managing our customer reference program so sales always has the right firm to call
• Drafting a launch press release or an award submission
• Ghostwriting a LinkedIn post or byline for one of our executives
• Bringing what you hear from customers back to Product so it shows up on the roadmap
• Writing the internal launch announcement so every team knows what shipped and why it matters

Skills

• You have 4 plus years of product and customer marketing experience in B2B SaaS, and you've owned launches from brief to enablement to results
• You're as comfortable interviewing a managing partner as you are sitting in a product review, and you can take a complex feature and explain, in one sentence, why a busy firm leader should care
• Customer marketing is part of who you are. You know how to find a great story, earn a customer's trust to tell it, and turn it into proof sales uses every week
• Strong writing is essential. You'll write message maps, launch briefs, enablement content, press releases, and executive posts, and each one needs its own voice
• 4 plus years of product and/or customer marketing experience in B2B SaaS
• A track record of owning product launches end-to-end, including tiering, messaging, and sales enablement
• Customer marketing experience with case studies, references, advocacy, or customer advisory programs
• Experience marketing to back-office buyers such as finance, operations, or accounting (accounting or professional services experience is a strong plus)
• Writing and storytelling samples you're proud to share
• Experience building competitive intelligence and battlecards
• Comfort presenting to sales teams and customers
• AI tools are part of how you work every day, and you can walk us through your workflow
• Experience with HubSpot, Salesforce, and Canva
• Startup experience preferred, but not required

Qualifications

Must Haves

• You have 4 plus years of product and customer marketing experience in B2B SaaS, and you've owned launches from brief to enablement to results
• You're as comfortable interviewing a managing partner as you are sitting in a product review, and you can take a complex feature and explain, in one sentence, why a busy firm leader should care
• Customer marketing is part of who you are. You know how to find a great story, earn a customer's trust to tell it, and turn it into proof sales uses every week
• Strong writing is essential. You'll write message maps, launch briefs, enablement content, press releases, and executive posts, and each one needs its own voice
• 4 plus years of product and/or customer marketing experience in B2B SaaS
• A track record of owning product launches end-to-end, including tiering, messaging, and sales enablement
• Customer marketing experience with case studies, references, advocacy, or customer advisory programs
• Experience marketing to back-office buyers such as finance, operations, or accounting (accounting or professional services experience is a strong plus)
• Writing and storytelling samples you're proud to share
• Experience building competitive intelligence and battlecards
• Comfort presenting to sales teams and customers
• AI tools are part of how you work every day, and you can walk us through your workflow
• Experience with HubSpot, Salesforce, and Canva

Nice to Haves

• Startup experience preferred, but not required

Benefits

• $1,000 travel reimbursement on your work anniversary each year
• Remote, work-from-anywhere culture
• Flexible PTO
• Health, vision, dental, HSA/FSA, and mental health support
• Stock options for every Full Time Employee
• 401(k) matching