Product Marketing Manager II, GTM Operations

Summary

AvidXchange is a provider of accounts payable automation software and payment solutions for middle-market businesses and their suppliers. The Product Marketing Manager II, GTM Operations will plan and execute go-to-market operations, manage launch processes and enablement, conduct market research, coordinate cross-functional execution, and track performance metrics across partner and buyer workstreams.

Responsibilities

• **Launch Operations:** Develop and maintain standardized launch playbooks and intake workflows that scale as the partner ecosystem grows
• **Go-to-Market:** Develop and execute go-to-market for partner and buyer GTM Strategists, ensuring launches move from planning to market with speed and consistency
• **Market Research and Intelligence:** Conduct TAM, SAM, and SOM research for partner and buyer solutions to inform GTM strategy and ICP development, while supporting competitive intelligence gathering across the partner and buyer landscape and synthesizing findings into actionable summaries for GTM Strategists and leadership
• **Cross-Functional Collaboration:** Serve as the primary execution resource for the Buyer and Partner GTM Strategists, translating strategic priorities into organized and delivered work while maintaining cross-functional alignment on messaging, positioning, and goals across Sales, Enablement, Onboarding, Operations, and Partner teams through active participation in planning sessions and field meetings
• **Sales and Partner Enablement:** Provide sales teams with the current, accessible, and field-tested tools, training, and materials they need to sell effectively, continuously refreshed with real feedback from weekly meetings, field calls, and partner onboarding sessions
• **Reporting and KPI Tracking:** Own reporting and data analysis across partner and buyer GTM workstreams, building and maintaining dashboards that track KPIs including content adoption, launch performance, win rates, and enablement usage, and surfacing trends and insights that inform PMM recommendations and strategic adjustments for GTM Strategists and leadership

Skills

• Bachelor's degree in business, marketing, or related field
• 3+ years in product marketing or partner and channel marketing, preferably within Fintech, SaaS, or a high-growth technology environment
• Comfortable conducting TAM, SAM, and SOM research, synthesizing competitive intelligence, and translating data and market insights into clear and actionable recommendations
• Strong storyteller and communicator who can simplify complex topics, tailor messaging to diverse B2B audiences, and produce clear and concise written deliverables including enablement content and research summaries
• Self-starter with proven ability to plan, lead, and deliver multifaceted projects independently
• Highly organized self-starter with a proven ability to build, manage, and scale programs and processes across multiple concurrent workstreams without losing attention to detail or delivery quality
• Team-oriented professional with a passion for partnering across functions and helping others succeed
• Experience with AP automation or financial software is a plus

Qualifications

Must Haves

• Bachelor's degree in business, marketing, or related field
• 3+ years in product marketing or partner and channel marketing, preferably within Fintech, SaaS, or a high-growth technology environment
• Comfortable conducting TAM, SAM, and SOM research, synthesizing competitive intelligence, and translating data and market insights into clear and actionable recommendations
• Strong storyteller and communicator who can simplify complex topics, tailor messaging to diverse B2B audiences, and produce clear and concise written deliverables including enablement content and research summaries
• Self-starter with proven ability to plan, lead, and deliver multifaceted projects independently
• Highly organized self-starter with a proven ability to build, manage, and scale programs and processes across multiple concurrent workstreams without losing attention to detail or delivery quality
• Team-oriented professional with a passion for partnering across functions and helping others succeed

Nice to Haves

• Experience with AP automation or financial software is a plus

Benefits

• 18 days PTO (fully granted from beginning of year, pro-rated if hired mid-year)
• 11 Holidays (8 company recognized and 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Health Plan option with $0 monthly premium for teammate-only coverage
• 100% AvidXchange-paid Dental Base Plan Coverage
• 100% AvidXchange-paid Life Insurance
• 100% AvidXchange-paid Long-Term Disability
• 100% AvidXchange-paid Short-Term Disability
• Employee Assistance Program (EAP), providing counseling services, legal and financial consultations, and health advocacy for teammates and their eligible dependents
• Onsite Health Clinic with Atrium Health, available to teammates and their eligible dependents
• 401(k) match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
• Parental Leave: 8 weeks 100% paid by AvidXchange (must be full-time for at least 3 months)
• Discounts on Pet, Home, and Auto insurance
• WeeCare Childcare Service, helping teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
• Perks at Work: free discount program providing savings on electronics, movie tickets, car buying, vacations, and more
• Onsite gym fitness center, yoga studio, and basketball court
• Tuition Reimbursement up to the federal maximum of $5,250 (must be full-time for at least one year)
• Hybrid Workplace Flexibility
• Free parking