Product Marketing Manager - Expert Call Services

Summary

AlphaSense is an AI-driven market intelligence company that helps sophisticated companies make informed decisions using trusted public and private content. The Expert Call Services Product Marketing Manager will own go-to-market positioning, messaging, campaigns, and cross-functional strategies to grow awareness, call volume, customer adoption, and revenue for the Expert Call Services offering.

Responsibilities

• Own the development of compelling messaging that differentiates ECS from other expert network providers, building positioning documents and frameworks that resonate with the target buyer
• Gather and synthesize customer feedback, surfacing insights that influence product roadmap, messaging, and go-to-market strategies
• Track industry trends and the competitive landscape, flagging shifts that may require an updated approach or help inform product roadmap and positioning and messaging updates
• Own and drive campaigns that build ECS awareness and support call volume and velocity goals, along with cross-sell & expansion, partnering with marketing and revenue teams to bring them to life end-to-end
• Partner closely with product managers to stay informed on roadmap developments and support strategic initiatives within ECS business
• Work alongside the ECS business team to understand and evaluate new GTM opportunities as the offering evolves
• Monitor and interpret key business metrics related to revenue, pipeline, and product adoption, and use those insights to recommend improvements to existing strategies

Skills

• 3-5 years in product marketing, ideally within a high-growth SaaS environment
• Comfortable owning messaging, campaigns, and launches
• Builds strong relationships across marketing, enablement, product, revenue and business teams to drive GTM execution
• Able to independently identify differentiators and translate market and customer insights into clear positioning and messaging
• Experience using customer insights to shape messaging and campaigns, and GTM recommendations
• Experience owning or heavily driving product launches from planning through measurement
• Working knowledge and experience of growth tactics and product-led growth strategies
• Strong verbal and written communication, with the ability to turn complex concepts into clear and compelling messaging
• Ability to synthesize data into insights and recommendations that improve GTM performance
• Background in financial services or expert networks is a plus, with a general acumen for financial content and industry research

Qualifications

Must Haves

• 3-5 years in product marketing, ideally within a high-growth SaaS environment
• Comfortable owning messaging, campaigns, and launches
• Builds strong relationships across marketing, enablement, product, revenue and business teams to drive GTM execution
• Able to independently identify differentiators and translate market and customer insights into clear positioning and messaging
• Experience using customer insights to shape messaging and campaigns, and GTM recommendations
• Experience owning or heavily driving product launches from planning through measurement
• Working knowledge and experience of growth tactics and product-led growth strategies
• Strong verbal and written communication, with the ability to turn complex concepts into clear and compelling messaging
• Ability to synthesize data into insights and recommendations that improve GTM performance

Nice to Haves

• Background in financial services or expert networks is a plus, with a general acumen for financial content and industry research

Benefits

• A performance-based bonus
• Equity
• A generous benefits program