Field Marketing Manager (Mid-Atlantic)

Summary

Arctic Wolf is a cybersecurity company focused on helping organizations end cyber risk through security operations technology. The Field Marketing Manager serves as the regional marketing expert for the Mid-Atlantic, developing demand-generation plans, coordinating events and partner programs, managing budgets and vendors, and communicating field insights to the broader marketing team.

Responsibilities

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers
• Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
• Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery
• Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
• Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
• Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
• Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

Skills

• Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance
• Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies
• Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights
• Demonstrated ability to build effective working relationships with sales leaders and sales team members
• Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets
• 5-7 years proven experience in B2B field or partner marketing
• Remote role, but candidate must be based in the Mid-Atlantic region (NJ, PA, DC, MD, VA)
• Experience working for cloud services/security technology company with mid-market focus a plus
• Positive, high-energy, team-focused, collaborative attitude
• Bachelors degree in Marketing, Business, English or Communications

Qualifications

Must Haves

• Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance
• Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies
• Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights
• Demonstrated ability to build effective working relationships with sales leaders and sales team members
• Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets
• 5-7 years proven experience in B2B field or partner marketing
• Remote role, but candidate must be based in the Mid-Atlantic region (NJ, PA, DC, MD, VA)

Nice to Haves

• Experience working for cloud services/security technology company with mid-market focus a plus
• Positive, high-energy, team-focused, collaborative attitude
• Bachelors degree in Marketing, Business, English or Communications

Benefits

• Remote role
• Equity for all employees
• Flexible time off and paid volunteer days
• 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave
• Variable incentive compensation
• New hire equity grants