Field Marketing Manager

Summary

Technosylva is a global provider of wildfire and extreme weather risk mitigation software enhanced by AI and machine learning. The Field Marketing Manager will plan and execute utility- and forestry-focused trade shows, conferences, webinars, and related customer events, managing logistics, stakeholders, lead capture, reporting, invoicing, and continuous improvement.

Responsibilities

• Manage all event logistics end to end, including booth space selection and payment; contract review and execution in partnership with Technosylva Legal; provide brand assets for listing in trade show promotional materials; identify and coordinate with speakers on key topics; collect speaker biographies; secure electricity and utilities for each event; and ship materials to and from each event
• Select and confirm the right staff for each event based on audience, objectives, and coverage needs
• Ensure appropriate collateral and promotional materials are provided for each event
• Secure venues for customer and prospect dinners, and either manage the event on-site or coordinate closely with other owners
• Establish and maintain lead capture workflows and structured post-event follow-up processes for every event
• Manage logistics for new webinar program, including webinar software platform, coordination with Marketing Programs, speakers and other key stakeholders
• Convene prep meetings for the entire program, securing meeting participants, sending notes and managing follow ups
• Ensure recognition and tracking of all attendees in HubSpot
• Manage follow up with attendees and internal stakeholders (Sales, CS)
• Communicate proactively with internal partners about Technosylva's event participation, timelines, and expectations
• Ensure all internal sources and systems are updated and maintained with correct, current event information
• Serve as the central point of contact before, during, and after each event for stakeholders across Marketing, Sales, and Legal
• Travel to selected events, where necessary, to manage booth setup, staffing, and overall event participation
• Support on-site adoption of badge-scanning and conversation-capture processes so that every meaningful interaction is recorded
• Manage customer and prospect dinners on-site or coordinate their execution with other owners
• Coordinate return shipping, ensuring that materials return to the warehouse or go directly to the next event
• Configure event-specific lead forms, qualification questions, resources, and capture groups within the approved lead-capture system
• Coordinate the timely transfer of attendee, lead, and interaction data into HubSpot
• Flag incomplete records, synchronization problems, and unassigned follow-up actions, and drive them to resolution
• In partnership with the Marketing team, define KPIs track performance for each event
• Own the feedback loops that make the program better over time: stakeholder goals in advance, stakeholder debriefs afterwards, and internal retrospectives where appropriate
• Prepare post-event reports and recommendations about whether to participate the following year
• Collect final invoices and reconcile actual costs against approved event budgets
• Archive assets for easy access for future use

Skills

• 2+ years of field marketing, event marketing, or trade show / conference management experience
• Experience coordinating hospitality events
• Strong project management skills and proven ability to manage many concurrent deadlines and vendors without losing detail
• Familiarity with and experience leveraging the latest AI technologies in workflows
• Willingness to learn a new industry and work with a fast-moving team
• Excellent written and verbal communication skills, including the ability to produce concise reporting
• Comfort defining and reporting on programs
• Willingness and ability to travel up to 30-40%, including occasional evenings and weekends, and to work on-site at events
• Experience with lead-capture tools (badge scanning, event lead-capture apps) and marketing/CRM platforms, with HubSpot experience strongly preferred
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Up to 30-40% travel to trade shows, conferences, and customer events across the United States, with occasional evening and weekend hours during events
• Ability to be on-site for booth setup and teardown, which may involve standing for extended periods and lifting or moving event materials (typically up to ~25 lbs)
• Reliable remote work environment for planning, coordination, and reporting between events
• Experience with lead-capture tools (badge scanning, event lead-capture apps) and marketing/CRM platforms, with HubSpot experience strongly preferred

Qualifications

Must Haves

• 2+ years of field marketing, event marketing, or trade show / conference management experience
• Experience coordinating hospitality events
• Strong project management skills and proven ability to manage many concurrent deadlines and vendors without losing detail
• Familiarity with and experience leveraging the latest AI technologies in workflows
• Willingness to learn a new industry and work with a fast-moving team
• Excellent written and verbal communication skills, including the ability to produce concise reporting
• Comfort defining and reporting on programs
• Willingness and ability to travel up to 30-40%, including occasional evenings and weekends, and to work on-site at events
• Experience with lead-capture tools (badge scanning, event lead-capture apps) and marketing/CRM platforms, with HubSpot experience strongly preferred
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Up to 30-40% travel to trade shows, conferences, and customer events across the United States, with occasional evening and weekend hours during events
• Ability to be on-site for booth setup and teardown, which may involve standing for extended periods and lifting or moving event materials (typically up to ~25 lbs)
• Reliable remote work environment for planning, coordination, and reporting between events

Nice to Haves

• Experience with lead-capture tools (badge scanning, event lead-capture apps) and marketing/CRM platforms, with HubSpot experience strongly preferred