Marketing Manager

Summary

Asset Living is a third-party management firm providing property management services across multiple real estate sectors. The Marketing Manager provides strategic marketing support for an assigned property portfolio, develops and executes marketing plans, analyzes performance data, supports leasing efforts, and advises operational leaders and clients.

Responsibilities

• Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio
• Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio
• Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients
• Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations
• Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities
• Provides leasing and marketing training and best practices to onsite teams
• Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities
• Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals
• Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward
• Travel Requirement: This position entails travel, estimated at 50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities

Skills

• * Bachelor's degree in marketing, communications, or a related field
• * Proven experience in marketing support or a similar role
• * Strong written and verbal communication skills
• * Knowledge of consumer/user digital experience
• * Familiarity with online digital marketing platforms
• * Excellent organizational skills with the ability to multitask and prioritize effectively
• * Creative mindset with a keen eye for detail
• * Strong analytical and problem-solving abilities
• * Ability to work independently as well as collaboratively in a team environment
• * Advanced project management skills
• * Working knowledge of fair housing principles
• * Travel Requirement: This position entails travel, estimated at 50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities
• * 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making
• * Experience in Real Estate Property Management
• * Experience with Property Management Software – Yardi, Onesite, Entrata
• * Experience with industry-related CRMs – Rent Dynamics, Knock
• * 1-3 years website management

Qualifications

Must Haves

• * Bachelor's degree in marketing, communications, or a related field
• * Proven experience in marketing support or a similar role
• * Strong written and verbal communication skills
• * Knowledge of consumer/user digital experience
• * Familiarity with online digital marketing platforms
• * Excellent organizational skills with the ability to multitask and prioritize effectively
• * Creative mindset with a keen eye for detail
• * Strong analytical and problem-solving abilities
• * Ability to work independently as well as collaboratively in a team environment
• * Advanced project management skills
• * Working knowledge of fair housing principles
• * Travel Requirement: This position entails travel, estimated at 50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities

Nice to Haves

• * 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making
• * Experience in Real Estate Property Management
• * Experience with Property Management Software – Yardi, Onesite, Entrata
• * Experience with industry-related CRMs – Rent Dynamics, Knock
• * 1-3 years website management

Benefits

• Remote work arrangement